Keeping visitors engaged on your website is a pretty big challenge for site owners. After all, user engagement can directly impact your conversion rates, SEO performance, and overall business success. In this article, I’ll break down 8 proven ways to increase user engagement on your website. These strategies have helped countless website owners transform casual […]
Getting your website indexed by Google is crucial for driving organic traffic. If your site isn’t indexed, it won’t appear in search results, meaning zero visitors from the world’s largest search engine. I know how frustrating it can be waiting for Google to index your content and show it in organic search results. The good […]
When you connect your WordPress site to Google Analytics using MonsterInsights, you get instant access to straightforward, understandable analytics data without ever leaving your WordPress admin area. You can use these reports to see where your site visitors come from and how they behave once they’re on your website. In this guide, I’ll walk you […]
Marketing campaigns take a lot of time and resources to create, but without proper tracking, it’s nearly impossible to know which efforts are actually driving results. UTM parameters solve this problem by providing clear data about your traffic. UTM parameters are powerful tracking tools that transform how you understand your website traffic. By adding these […]
Running Meta (Facebook) ads involves tracking numerous metrics, and one of the most important is your cost per result. Many advertisers focus on impressions or click-through rates but overlook this crucial efficiency metric! When you’re spending money on ads, you want to know exactly what you’re getting for each dollar spent. Understanding your cost per […]
Gated content is high-quality content that’s available on your website, but only if a visitor provides their email address first. Then, they can read or download the content. The question is, does gated content work for small businesses? Does it help generate leads and sales? Or does it just hide important content that could benefit […]
Tracking conversions in Google Analytics 4 is essential for understanding how well your WordPress site is performing. From form submissions and button clicks to eCommerce purchases and download counts, conversion tracking helps you see exactly what your visitors are doing on your website. Setting up conversion tracking in GA4 might seem complicated at first, but […]
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
Want to learn how to connect Google Analytics to Meta (Facebook) and track website traffic from Facebook? When you set up Google Analytics Facebook tracking, you can see how many users come to your website from Facebook, how much time they spend there, what pages they visit, and more. Plus, if you run Meta (Facebook) […]
Want to know exactly how many people visit your WordPress site, which content they love, and what makes them stick around (or leave)? Awesome! Proper WordPress visitor tracking is essential for growing your traffic and engagement. Understanding your visitors’ behavior helps you make smart, data-driven decisions about your content, design, and marketing strategies. But I […]
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