PPC advertising is changing faster than it ever has before, and 2026 is shaping up to be one of the most dramatic shifts we’ve seen. AI is taking over campaign management. Privacy rules are getting stricter. Costs are climbing. And the platforms are making more decisions without asking you first. If you’re still running PPC […]
What Are Core Web Vitals & How to Improve Them for Better Rankings
Google ranks websites partly based on how well they perform for real users. Core Web Vitals are the specific metrics Google uses to measure this. They track three aspects of user experience: how quickly your main content loads, how fast your site responds to interactions, and whether page elements shift around while loading. These aren’t […]
What is a Nofollow Link? (A Simple Guide for Beginners)
Are you wondering what a nofollow link is and how to use it to improve your search engine optimization (SEO)? Nofollow links are a crucial part of SEO. They can help boost your search rankings if used correctly. That’s why it’s important to understand when or when not to use nofollow links. In this article, […]
8 Best Google Analytics Alternatives
Google Analytics is powerful, but it’s not the right fit for everyone. Maybe you’re overwhelmed by GA4’s complexity, concerned about privacy compliance, or just tired of digging through endless reports to find the metrics that actually matter. I’ve tested dozens of analytics platforms, and the truth is that Google Analytics alternatives have come a long […]
Beginner’s Guide to Google Analytics: How Does it Work?
Are you looking for a beginner’s guide to Google Analytics? How does Google Analytics work, anyway? Google Analytics 4 (GA4) offers powerful insights about your website visitors. However, using it isn’t straightforward, and many beginners find it complex and difficult to learn. Hi there 👋. My name is Jolissa, and I’ve been using Google Analytics […]
The 2025 MonsterInsights Year in Review Report is Here! (Limited Time Only)
2025 is done. You published content, ran campaigns, and watched your traffic numbers go up and down. But here’s the real question: can you actually explain what drove those results? Most business owners spend hours jumping between different analytics reports, trying to piece together their year’s performance. They’ll look at traffic reports, then revenue reports, […]
How to Master AI Content Creation (+ 14 Tools That Actually Work)
Creating content that connects with your audience is harder than ever. You’re juggling multiple channels, tight deadlines, and growing expectations while your team stays the same size. That’s where AI content creation changes everything. I’m not talking about replacing your creativity. I’m talking about tools that help you work smarter, scale faster, and focus on […]
MonsterInsights vs. Yoast SEO – Which is Better?
Are you having a hard time deciding between MonsterInsights vs. Yoast SEO? Both are among the most popular WordPress plugins in the world. According to recent data, Yoast SEO is installed on over 5 million active WordPress sites, while MonsterInsights is trusted by over 3 million professionals—making them two of the most widely-used plugins in […]
Long-Tail Keywords: How to Find & Use Them for SEO
Are you tired of battling it out for ultra-competitive, high-volume keywords? Sure, they can be effective at sending traffic to your site, but they’re hard to rank for and sometimes don’t send the most qualified traffic. To help you boost your traffic, improve your search rankings, and even increase your conversions, you should find and […]
8 Best WordPress Calendar Plugins to Manage Events & Bookings
A WordPress calendar plugin can help you display event calendars and other calendars on your site in a great, user friendly way. Many of the plugins on our list share some features, but some of them really stand out with how they look and function. Take a look at our list of calendar plugins for […]
