Google Analytics has two different levels of organization: accounts and properties. Adding a website to Google Analytics is essential for tracking visitor behavior, understanding your audience, and making data-driven decisions for your online presence. In this guide, I’ll walk you through the step-by-step process of adding a new property to your Google Analytics 4 account. […]
Tracking your website traffic is a game-changer for growing your website and your business. I’ve been monitoring website traffic for over a decade, and I can tell you firsthand that Google Analytics 4 (GA4) is one of the most powerful tools available for this purpose. When you set up GA4 on your website, you unlock […]
Finding the search terms people use to discover your website is crucial for any successful SEO strategy. After analyzing Google Analytics and Search Console data for many websites as an SEO specialist and content writer, I’ve mastered drawing meaningful insights from Google Analytics keyword reports and search term data. While Google Analytics doesn’t directly show […]
Are you making marketing decisions based on gut feelings rather than actual data? If so, you might be missing out on major opportunities to grow your business and maximize your ROI with a data-driven marketing strategy. Data-driven marketing isn’t just a buzzword! It’s a proven approach that helps businesses make smarter decisions, improve customer experiences, […]
If you’re looking for a Google Analytics plugin for WordPress, you’ve probably come across MonsterInsights. It’s a very popular, highly rated, widely used plugin for adding Google Analytics to WordPress and setting up different types of tracking. After looking at the pricing, you probably wondered…”Is MonsterInsights worth it? Is it worth buying Pro, or can […]
Do you use affiliate links to make money on your WordPress website? Would you like to set up affiliate link tracking in Google Analytics and find out how those links perform? Using Google Analytics to track affiliate links can be tricky, especially for beginners. Luckily, with MonsterInsights, you can tell Google Analytics to track affiliate […]
Running your WooCommerce store without proper conversion tracking is like trying to do it all blindfolded. You need that data if you want to really grow! Making critical business decisions based on guesswork rather than data will cost you sales and revenue. Setting up error-free WooCommerce conversion tracking is the key to gathering powerful insights […]
Are you wondering how to rank your website in the top positions on Google? If so, you’ve probably come across the term “domain authority”. What exactly is domain authority, and how do you increase it for your website? For anyone working on SEO (search engine optimization), it’s important to know that domain authority is not […]
PPC advertising is changing faster than it ever has before, and 2026 is shaping up to be one of the most dramatic shifts we’ve seen. AI is taking over campaign management. Privacy rules are getting stricter. Costs are climbing. And the platforms are making more decisions without asking you first. If you’re still running PPC […]
Google ranks websites partly based on how well they perform for real users. Core Web Vitals are the specific metrics Google uses to measure this. They track three aspects of user experience: how quickly your main content loads, how fast your site responds to interactions, and whether page elements shift around while loading. These aren’t […]
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