What is Customer Lifetime Value? (And How to Calculate it)

Are you wondering how much money you have to invest in acquiring new customers and retaining existing ones? One of the most important metrics many businesses ignore or don’t measure is customer lifetime value (CLV). It helps you estimate how valuable a customer is for your website. In this article, we’ll show you what is […]

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How To Use the Google Analytics 4 Behavior Flow Report

Does your website offer the best experience possible for your visitors? There’s a Google Analytics 4 behavior flow report that can help you find out where you might be dropping the user experience ball: the path exploration report. Visualize your users’ path through your website by analyzing the GA4 path exploration report (this report was […]

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Tactics to Reduce Shopping Cart Abandonment

12 Smart Tactics to Reduce Shopping Cart Abandonment

Do you want to reduce the shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. We’ve all added something to an online cart and left without buying it, right? In this article, we’ll give you 12 smart tactics to reduce shopping cart abandonment. Shopping […]

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How to Track Individual Users with User ID in GA4 + WordPress

How to Set Up User ID Tracking in GA4 + WordPress

Do you want to track the activity of your logged in users in Google Analytics and WordPress? If you require people to register on your website, then you can set up WordPress user ID tracking in GA4 to track individual users by ID to see more about how those visitors interact with your site. By […]

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How to Track Coupon Codes in Google Analytics (GA4 Tutorial)

How to Track Coupon Codes in Google Analytics (GA4 Tutorial)

Do you want to learn how to track coupon codes in Google Analytics for your eCommerce store? Coupon campaigns are an awesome marketing strategy for attracting new customers, engaging with your existing customers to increase repeat business, and turning on-the-fence shoppers into conversions. However, you need to use Google Analytics coupon tracking to know if […]

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How to Find Your Average Order Value in Google Analytics

Do you want to know the average value of each eCommerce transaction in your online store? You can easily find out by finding your Average Order Value in Google Analytics. But if you’ve never used Google Analytics before or don’t know how to navigate it, then it can be tricky to set up eCommerce tracking […]

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Stop Google Analytics from Tracking Logged-in Users

How to Stop GA4 from Tracking Logged In Users in WordPress

Do you want to stop Google Analytics from tracking logged in users? By default, Google Analytics tracks each and every pageview on your site, including admin pageviews and visits by bots. So, when you’re writing, editing, and previewing your site, Analytics records each of your visits as a real pageview and prepares reports including those […]

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How to track organic keywords in Google Analytics

How to Track Organic Keywords in Google Analytics + WordPress

Do you know which organic keywords bring in the most traffic to your WordPress website? Or are you interested in finding out if your SEO investment is paying off? To determine these things, you’ll want to track organic keywords in Google Analytics. However, tracking organic keywords isn’t as straightforward as you think. Google Analytics doesn’t […]

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Microsite vs Landing Page: Which One Do You Need?

Microsite vs Landing Page: Which One Do You Need?

Want to know the difference between a microsite vs landing page? Both are helpful for promoting your digital marketing campaigns, boosting sales, and increasing conversions. But, they also have some key differences that are important to understand. In this article, we’ll explain microsites vs. landing pages and give you all the information you need to […]

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