Do you offer downloadable content with Easy Digital Downloads on your website? Do you want to know your stats about which pages visitors are looking at, how they’re getting to the purchase page, and a lot more helpful data that can help you optimize your site for more conversions? By setting up Google Analytics on […]
Setting up Google Analytics custom event tracking in WordPress feels overwhelming when you’re staring at complex code snippets and confusing Google Tag Manager configurations. I’ve been there, spending hours trying to figure out why my button clicks weren’t showing up in reports, only to discover I’d missed one tiny parameter. But here’s what I’ve learned […]
When Google launched Site Kit in 2019, I was excited to test what seemed like the perfect solution for WordPress users wanting simple access to Google’s analytics tools. After using it extensively and conducting thorough testing, I can share my honest assessment of this plugin and why I ultimately recommend a different approach for most […]
PPC campaign optimization has become the difference between profitable advertising and wasted ad spend. With digital advertising costs rising and competition intensifying, simply launching campaigns and hoping for the best no longer works. This matters because when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. Yet most advertisers never […]
When I first started working with websites, I made the classic mistake most marketers make: I obsessed over driving traffic but completely ignored what happened after visitors landed on my site. I’d celebrate getting thousands of visitors, only to watch 98% of them leave without taking any action. That’s when I discovered conversion rate optimization […]
Adding a Facebook Meta pixel to your WordPress website has become essential for conversion tracking, retargeting campaigns, and eCommerce sales optimization. After testing dozens of plugins and analyzing performance data from over 50 client websites, I’ve discovered that the right plugin can dramatically improve your Facebook ad ROI. Manual Facebook pixel installation involves adding tracking […]
Managing multiple WordPress sites is challenging enough without worrying about analytics setup. I’ve spent years working with WordPress multisite networks, and I can tell you that tracking analytics across multiple sites used to be a nightmare—until I discovered the right approach. WordPress multisite powers over 32.4 million websites globally, representing 3.97% of all WordPress-based sites. […]
Running Google Ads campaigns without proper Google Ads conversion tracking is like driving blindfolded – you’ll burn through your budget without knowing what’s actually working. But it gets even worse: 80% of businesses worldwide rely on Google Ads for their PPC campaigns, but many still struggle with accurate conversion tracking. The good news? I’ll walk […]
You’re spending thousands on PPC Ads, but your click-through rates are flat and your cost-per-click keeps climbing. Meanwhile, your competitors seem to easily capture the top ad positions for your best keywords. The problem isn’t your budget or even your ads. It’s that you’re flying blind while your competition has a clear roadmap to success. […]
Your website might be invisible to the fastest-growing search engines on the internet. While you’ve been optimizing for Google’s traditional search, AI-powered search engines and features like ChatGPT, AI Overviews, and Perplexity are reshaping how people find information online. The shift is happening faster than most website owners realize. The global AI search engines market is […]
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