Tired of manually checking your Google Analytics dashboard every day to track website performance? Automated Google Analytics email reports are the solution you need to save time and keep your entire team informed about important metrics. Setting up these automated reports is straightforward and ensures you never miss critical data about your site’s performance. Plus, […]
How to Track Add to Cart Events in Google Analytics (Easy Way)
As an eCommerce store owner, you need to gather all of the most important data from your website so that you can understand your visitors, cater to their needs and wants, and grow your business. To do that, one of the important metrics to track is the add to cart event. It’s that critical moment […]
Cost Per Result (CPR) in Facebook Ads: How to Lower Your Costs
Running Meta (Facebook) ads involves tracking numerous metrics, and one of the most important is your cost per result. Many advertisers focus on impressions or click-through rates but overlook this crucial efficiency metric! When you’re spending money on ads, you want to know exactly what you’re getting for each dollar spent. Understanding your cost per […]
Google Analytics Permissions Guide + How to Add a User
Setting up proper user permissions in Google Analytics is one of those tasks that might seem small but can have a huge impact on your business…and your sanity. I’ve seen firsthand how the wrong permission setup can cause a lot of problems! In fact, when I worked in SEO, I asked an agency to give […]
How to Set Up WPForms Google Analytics Tracking (Easy Way)
If you’re using WPForms, setting up WPForms Google Analytics tracking is an essential step for finding out how your forms are performing. Google Analytics is the most powerful website analytics tool, and it allows you to track nearly every piece of data for your website. However, advanced tracking options, including forms conversions, are more complex […]
MonsterInsights vs. GA Google Analytics: The Key Differences
If you’re looking for a Google Analytics plugin for WordPress, chances are you’ve seen both GA Google Analytics and MonsterInsights in your search results. Wondering which one you should use to set up tracking? While GA Google Analytics and MonsterInsights both connect your website with Google Analytics, that’s just about where the similarities end. In […]
How to Get an Unlimited Free Trial of MonsterInsights
MonsterInsights offers a completely free version that never expires, which is perfect for website owners who want powerful analytics without spending anything. There are two versions of MonsterInsights: MonsterInsights Lite (free) and MonsterInsights Plus/Pro/Elite (paid). With MonsterInsights Lite, you get access to many powerful features completely free, forever. In this article, I’ll show you how […]
How to Link Google Ads to Google Analytics (Step by Step)
Many website owners run Google Ads to bring in more traffic but track that traffic separately in Google Analytics. This siloed approach means you’re missing out on valuable insights! When you link these two powerful tools together, you’ll see the complete picture of how your ads are performing. Linking Google Ads to Google Analytics helps […]
New: Introducing Tabbed Overview Reports with 12 More Metrics
Wouldn’t it be great if you could sign into your WordPress dashboard, click a button, and see many of your website’s most important stats all in one spot? In MonsterInsights 9.3, you can! Meet your new Overview report with additional metrics tabs. Now, you can customize your analytics dashboard to focus on the exact metrics […]
Does gated content work for small businesses?
Gated content is high-quality content that’s available on your website, but only if a visitor provides their email address first. Then, they can read or download the content. The question is, does gated content work for small businesses? Does it help generate leads and sales? Or does it just hide important content that could benefit […]