2025 is done. You published content, ran campaigns, and watched your traffic numbers go up and down. But here’s the real question: can you actually explain what drove those results?
Most business owners spend hours jumping between different analytics reports, trying to piece together their year’s performance.
They’ll look at traffic reports, then revenue reports, then try to remember when they launched that big campaign. It’s exhausting, and by the time they’re done, they still don’t have a clear picture of their wins and losses.
Even worse, without understanding what drove your success (or didn’t), you’re basically guessing at your 2026 strategy.
Luckily, if you’re a MonsterInsights user, all your 2025 highlights are waiting for you in one beautiful, comprehensive report.
The MonsterInsights Year in Review report takes all your 2025 website data and organizes it into actionable insights you can actually use to plan your best year yet.
Available for a limited time only (disappears January 14th), this is your chance to celebrate your wins, learn from the data, and set yourself up for success in 2026. Let’s dive in!
Your Complete 2025 Performance at a Glance
Looking back at your website’s performance shouldn’t require a data science degree. That’s why we’ve consolidated everything into one easy-to-read dashboard.
To find your personalized Year in Review report, head to Insights » Reports » 2025 Year in Review in your WordPress dashboard:
Once you open the report, you’ll see your year unfold section by section. Let’s walk through what you’re getting and how to use this data to grow your business.
Annual Summary: Your Year at a Glance
The report opens with your big-picture metrics:
Right away, you’ll see your total visitors and page views for 2025. But here’s where it gets interesting: you’ll also see your most popular month and least popular month.
This isn’t just vanity data. Knowing when your traffic peaks and valleys helps you:
- Plan your 2026 content calendar around high-traffic periods
- Schedule product launches when your audience is most engaged
- Budget your ad spend for maximum impact
- Prepare your team for busy seasons
If March was your biggest month, what happened then? A successful campaign? Seasonal demand? Understanding these patterns means you can recreate that success in 2026.
Spot Your Traffic Patterns
Scroll down and you’ll see your traffic visualized month by month:
This chart makes seasonal trends immediately obvious. Notice how traffic dipped in summer? Or spiked in early spring? These patterns are your roadmap for 2026 planning.
For example, if you consistently see traffic drop in August, maybe that’s when you focus on content creation rather than promotion.
Or if November and December are strong months, that’s when you want your best offers ready.
Demographics: Know Your Audience
Next up, see where your visitors actually came from:
The report shows your total visitor count, how many countries you reached, and your top geographic location. Plus, you’ll see your top 5 countries listed.
This geographic data is incredibly valuable:
- For ad targeting: Focus your paid campaigns on regions that already engage with you
- For content strategy: Create content relevant to your actual audience locations
- For eCommerce stores: Understand where to focus shipping and support
- For service businesses: Know where your potential clients are located
Traffic Sources: Where Your Visitors Come From
Understanding which channels drive your traffic is crucial for smart budget allocation:
You’ll see both your overall channel breakdown (Organic Search, Direct, Social Media, Referral, Paid Search) and your specific top referral sources.
Here’s how to use this data:
If organic search dominated your traffic, your SEO strategies have likely been effective. Keep investing there. Or, if a specific referral source like “Google News Showcase” sent thousands of visitors, that’s a partnership worth nurturing.
Notice the LLM Visits metric? That’s traffic from AI-powered sources. As AI search grows, this number becomes increasingly important to track.
Now you won’t have to guess where to spend your marketing budget. This data shows you exactly which channels deserve more investment in 2026.
Device Breakdown: Optimize for Your Actual Users
You can also easily see whether your visitors primarily use desktop, mobile, or tablet devices.
This data tells you where to focus your development and testing efforts.
Behavior: What Visitors Actually Did
This section shows your total visitors, pages viewed, and average pages per visitor.
If visitors are viewing 15 pages per session, that’s incredible engagement worth celebrating and understanding.
You’ll also see your Top 5 Pages:
These are your most-viewed pages overall. They’re your stars. Use this data to:
- Create more content on topics that resonate
- Optimize your top pages for conversions
- Improve internal linking to guide visitors from popular content to conversion pages
- Understand what your audience actually cares about
eCommerce Insights (For Online Stores)
If you run a WooCommerce or Easy Digital Downloads store, and you have the eCommerce Tracking addon set up, you’ll also see detailed sales data:
Your most popular product, total revenue, average order value, conversion rate, and number of transactions are all right there.
Scroll down to see your sales patterns throughout the year:
Plus, you’ll see your Top 5 Products ranked by revenue (not just popularity). This is crucial because your bestseller might not be your highest earner.
Use this data to:
- Stock up on proven winners before peak seasons
- Plan promotions around slow months
- Identify which products to feature in marketing
- Calculate accurate revenue projections for 2026
Form Insights (For Lead Generation)
If you use forms for lead generation, and you have the Forms addon enabled, this section is gold:
See which form performed best and when form submissions peaked throughout the year. This helps you:
- Optimize your highest-converting forms even further
- Plan sales team capacity for busy lead-generation periods
- Schedule email campaigns when submission rates are highest
- Understand which offers resonate most with your audience
Google Performance (For SEO-Focused Sites)
If you have MonsterInsights connected to Google Search Console, you’ll also see some super helpful metrics related to search engine optimization.
Your keyword count, total impressions, clicks, and average position give you a complete picture of your search visibility.
The monthly impressions chart shows when your SEO efforts paid off. Did that content refresh in April lead to more impressions in May? The data tells the story.
And you’ll see your top 5 most-clicked keywords. These are your moneymakers. Double down on content around these terms in 2026.
Don’t Let Your Data Disappear
Here’s the critical part: The Year in Review report is only available until January 14th.
After that, it’s gone, so make sure to export it as a PDF before it disappears.
Simply click the “Download as PDF” button at the top of the report to save your 2025 highlights forever.
This Report Is Perfect For:
- Business Owners: Finally understand what actually drove growth (or didn’t)
- Marketing Managers: Get concrete data to guide 2026 strategy and budget requests
- eCommerce Stores: See which products and months delivered real revenue
- Content Creators: Identify your most successful content to create more of what works
- Agency Teams: Compile client year-end reports in minutes instead of hours
- Anyone Planning for 2026: Make decisions based on real data, not guesses
That’s it for this announcement! I hope you enjoy reflecting on 2025 and planning an even better 2026.
Curious about what else we’ve been up to? Check out our latest releases:
- [NEW] Block-Based Conversion Tracking + Auto-Synced Site Notes
- Introducing: MonsterInsights Now Tracks Pinterest PPC Ads
- New: Track TikTok Ads in 2 Minutes or Less with MonsterInsights
- New: Google Ads Creation Right from Your MonsterInsights Dashboard
Not using MonsterInsights yet? Get started today!
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