How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
User Behavior Analytics: Tools, Key Metrics & More
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
Introducing a New Countries Report, New Custom Dimensions + More
We’re back with another update! This time, we’re rolling out a brand new report, new custom dimensions, and even a slick new feature to enter a custom Google Tag ID. Upgrade now to find a country + region drill-down report, new custom dimensions for Rank Math and SEOPress, and a way to enter your own […]
How to Create an Email Newsletter (In 6 Easy Steps)
Learning how to create an email newsletter is essential if you run or market a business, brand, or organization. Email is one of the most effective marketing and communications platforms you can use today. After all, 88% of email users check their inboxes multiple times per day! Whether you have a business, brand, or organization, […]
How To Embed TikTok Feeds in WordPress (Step by Step)
Do you want to embed TikTok videos on your WordPress website? As TikTok continues to dominate as a popular platform for fun and engaging videos, more and more WordPress users are looking to showcase these videos on their sites. In this article, we’ll guide you step by step through embedding TikTok feeds into your WordPress […]
How to See the Google Analytics Demographics of Your Visitors
Ever wonder what the average age of your website visitors is? Or which gender prefers to read your content or buy your products? By looking at the Google Analytics demographics of your website visitors, you can get insights that can help you create the right content for the right audience and develop marketing campaigns that […]
Search Console Insights: 6 Powerful Reports to Boost Your SEO
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, I wondered the same thing. I was pretty pumped about getting a new tool from Google—I’ll […]
How to Create a WordPress Coming Soon Page (Step by Step)
Want to create a gorgeous, feature-rich WordPress coming soon page for your website? With a coming soon page, you can build hype, attract visitors, collect email addresses, gain social media followers, and more, all before your website even goes live. But what’s the best way to create a coming soon page that does all of […]
How to Create a Content Strategy (Backed by Real Data)
Do you want to create content that resonates with your audience and drives real results, but you’re not quite sure where to start? Well, you’re not alone! Many content creators and marketers face this challenge. But guess what? There’s a not-so-secret weapon that can help you crush your content goals: a data-driven content strategy. Using […]
How to Track Meta (Facebook) Ads in Google Analytics Easily
Wondering how to track the performance of your Meta (Facebook) ads in Google Analytics? With Google Analytics, you can capture the data of your Meta ad campaigns and quickly and easily analyze their performance. Once you know which ads are working to drive conversions and which ones aren’t, you can stop spending money on the […]