Have you ever opened Google Analytics to check your store’s eCommerce conversion rate and found no metric with that name? That’s because Google Analytics doesn’t have one. It has a few percentages with other names instead, and they don’t always match each other. Numbers that disagree can feel unsettling, since conversion rate shows whether your […]
Have you ever looked at a week of strong sales and wondered where those customers actually came from? Your store’s order records show what sold and for how much. They leave out the path that led there, such as the pages shoppers viewed and the carts they left behind. Without that path, the danger is […]
Have you ever looked at your Google Analytics reports and wondered whether the numbers are accurate? A tracking tag can look fine and still miss visits, count some of them twice, or quietly stop sending data. When that happens, every report built on that data is off, and the problem can go unnoticed until you […]
You open Google Analytics to find out what people searched before they landed on your site. Instead of a list of search terms, you see a label that says “(not provided),” or no keyword report at all. That doesn’t mean your tracking is broken. Search engines still send the visit, but they keep the exact […]
Google decides what happens to every page you publish — which searches it appears for, where it ranks, and whether it gets indexed at all. None of that is visible from inside your own site. Google Search Console (GSC) is the record of those decisions. It’s free, and it reports what Google actually did with […]
Conversion rate tells you how often visitors buy. It doesn’t tell you what they spend when they do. Two stores can convert at the same rate and still bring in very different amounts of money. What separates them is how much lands in each order. Average order value is that number — what a single […]
Understanding user behavior on your website isn’t just about knowing how many people visit. It’s about discovering the actual journeys they take, where they get stuck, and what drives them to convert or leave. Traffic counts stop short of that. You can watch 2,000 people land on a product page in a month and still […]
Open the Pages and screens report in Google Analytics and there is no bounce rate column in it. Check the other standard reports and it isn’t there either, which makes bounce rate look like something Google Analytics doesn’t measure. It does measure it. Bounce rate simply isn’t one of the columns those reports load by […]
A published post can carry the wrong byline for all sorts of ordinary reasons. A guest post gets filed under the admin account, a writer leaves the team, or one person starts a draft and someone else finishes it. The danger is a wrong byline sitting on a post that’s already ranking and pulling in […]
Have you ever searched for one of your own posts and found a title you never wrote? Google has been generating its own titles for search results since 2021. It substitutes yours when it reads your title as a poor match for the page. That substitution matters, because a searcher can decide from the title […]
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