Conversion rate tells you how often visitors buy. It doesn’t tell you what they spend when they do. Two stores can convert at the same rate and still bring in very different amounts of money. What separates them is how much lands in each order. Average order value is that number — what a single […]
Understanding user behavior on your website isn’t just about knowing how many people visit. It’s about discovering the actual journeys they take, where they get stuck, and what drives them to convert or leave. Traffic counts stop short of that. You can watch 2,000 people land on a product page in a month and still […]
Open the Pages and screens report in Google Analytics and there is no bounce rate column in it. Check the other standard reports and it isn’t there either, which makes bounce rate look like something Google Analytics doesn’t measure. It does measure it. Bounce rate simply isn’t one of the columns those reports load by […]
A published post can carry the wrong byline for all sorts of ordinary reasons. A guest post gets filed under the admin account, a writer leaves the team, or one person starts a draft and someone else finishes it. The danger is a wrong byline sitting on a post that’s already ranking and pulling in […]
Have you ever searched for one of your own posts and found a title you never wrote? Google has been generating its own titles for search results since 2021. It substitutes yours when it reads your title as a poor match for the page. That substitution matters, because a searcher can decide from the title […]
Setting up user permissions in Google Analytics is one of those tasks that seems small until it isn’t. Give someone the wrong level of access and they can see far more than you meant to share. Some roles can also change how your data gets collected. The danger is how easily it happens. Someone asks […]
Your products can show up on Google Shopping without you paying a cent for the click. Whether those free listings actually send anyone to your store is a separate question, and your Google Analytics 4 reports already have the answer. The answer sits in a channel called Organic Shopping, GA4’s label for visits that arrive […]
Google Analytics makes deleting things look reversible. There’s a trash can, a confirmation screen, and a grace period — all the reassurance of the recycle bin on your desktop. But that grace period runs out. When it does, every report, every conversion, and every year of historical data inside whatever you deleted goes with it. […]
Signing in to Google Analytics is usually four screens: your email, your password, a verification step, and you’re in. Those four screens are rarely the hard part. What shows up after them is. I’ve found that even experienced site owners stall right there. The sign-in works fine — their browser has quietly handed Google the […]
Most WordPress sites that display a cookie banner are not actually asking for permission. The notice appears, the visitor clicks Accept, and everyone moves on — while Google Analytics and the Meta Pixel have already been setting cookies since the page loaded. That gap is easy to miss, because the banner and the blocking are […]
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