Are you trying to get the most out of your advertising budget and ensure every penny counts? Tracking the right PPC metrics is key to boosting your ad performance and getting the best results for your money. When you monitor the right numbers, you can see what’s working, what needs fixing, and how to improve […]
Google Analytics is full of powerful insights to help you make data-driven decisions and grow your business. Of course, in order to access those insights, you’ll need to know how to use the tool, which can get a little complicated. So, in this article, I’ll share some quick Google Analytics tips and tricks you can […]
Want to increase organic search traffic to your website? You’re in luck! There are some essential Google Analytics SEO hacks that you can use to give your traffic a bump. Google Analytics is one of the best SEO measurement tools. If you know how to use Google Analytics for SEO, It can really give you […]
If you want to grow your business, organization, or blog, you’re going to need to gather some website stats. Trying to grow without any data is like trying to thread a needle with your eyes closed. Is it possible? Sure, but it would be a whole lot faster and easier if you just open your […]
When you’re busy running marketing campaigns, it’s easy to get caught up in email marketing metrics that don’t truly reflect their success. While metrics like open rates and click-through rates are important, you should also track several other key performance indicators (KPIs) to better understand your email campaign’s effectiveness. This lets you make better, data-driven […]
Regarding web analytics tools, the choice between Matomo vs. Google Analytics is a common dilemma for many website owners. Both platforms offer robust data tracking and reporting capabilities, but there are some key differences to consider. In this article, we’ll look in-depth at Matomo and Google Analytics, exploring each solution’s unique features, pros, and cons. […]
Would you like to get all the stats about your WordPress website traffic, and you’re wondering which WordPress analytics plugin is the best? Both Google Analytics and Jetpack Stats let you track your visitors and give you stats on your site traffic. However, there are some big differences between the two. In this article, we’ll […]
Do you ever feel like your website’s analytics are hard to understand? How do you take that data and make decisions about what to do next? That’s where Google Analytics segments come in handy. They let you divide your data into smaller, more manageable groups based on demographics, behavior, and traffic sources. Think of it […]
Are you trying to add Google Analytics to your WordPress site but can’t decide between MonsterInsights vs. Analytify? MonsterInsights and Analytify are great tools that link your site with Google Analytics and offer unique tracking options. However, they do their jobs differently and offer different features. In this comparison, we’re putting MonsterInsights vs. Analytify to […]
If you’re running Meta (Facebook) ads to promote your products, services, or content, installing the Facebook Pixel is crucial for tracking conversions and understanding how your ads are doing. But how do you install it on your site? How do you add your Facebook Pixel to Google Tag Manager? There are multiple different ways to […]
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