Are you wondering what content marketing metrics you should monitor to ensure your strategy is successful? Content marketing metrics are essential for understanding the impact of your content. Tracking these metrics helps you see what works, find ways to engage your audience better, and grow your business. In this article, we’ll cover 16 content marketing […]
The Beginner’s Guide to Search Engine Visibility
What is search engine visibility? Search engine visibility is crucial for the success and growth of your website. Ensuring your site reaches as many people in your target audience as possible can help boost your business growth and increase your sales. This is what search engine visibility is all about. In this article, we’ll define […]
Google Analytics Organic Shopping: Beginner’s Guide
Running an eCommerce business comes with a lot of really important numbers to try to keep track of. You also need to understand the significance of those metrics so that you can figure out how to grow your business. One metric that you might not know much about yet is organic shopping traffic in GA4. […]
MonsterInsights vs Google Tag Manager – What’s the Difference?
Are you wondering what the difference is between MonsterInsights and Google Tag Manager? While both tools can be used to track user activity on your website, they’re very different tools. In this article, I’ll go over what they are, how they’re different, and how to use them both correctly. To understand the differences between MonsterInsights […]
How to Create Cornerstone Content That Ranks
If you follow along with SEO news and best practices, you might have seen the term “cornerstone content” used. It sounds like a fancy SEO term, but what does it actually mean? And how do you create cornerstone content? There are many SEO tips and tactics out there, and it can take effort to figure […]
Digital Marketing Analytics: Beginner’s Guide
If you’re in the digital marketing space (or want to learn how to be), it’s incredibly important to understand digital marketing analytics. Digital marketing analytics gives you all the data you need to see how your business or organization is doing online. Plus, without digital marketing data, you’d have a really hard time making the […]
15 Content Repurposing Tips to Boost Website Traffic
Are you tired of having to constantly come up with new content ideas to keep your website and social media feeds fresh? I get it; keeping everything updated can feel like a never-ending task! Especially if you’re a small business, it’s tough to find the time and resources to keep creating top-tier content. That’s why […]
11 Best PPC Metrics & KPIs to Track
Are you trying to get the most out of your advertising budget and ensure every penny counts? Tracking the right PPC metrics is key to boosting your ad performance and getting the best results for your money. When you monitor the right numbers, you can see what’s working, what needs fixing, and how to improve […]
6 Essential Google Analytics Tips for Businesses & Marketers
Google Analytics is full of powerful insights to help you make data-driven decisions and grow your business. Of course, in order to access those insights, you’ll need to know how to use the tool, which can get a little complicated. So, in this article, I’ll share some quick Google Analytics tips and tricks you can […]
9 Google Analytics SEO Hacks to Increase Search Traffic
Want to increase organic search traffic to your website? You’re in luck! There are some essential Google Analytics SEO hacks that you can use to give your traffic a bump. Google Analytics is one of the best SEO measurement tools. If you know how to use Google Analytics for SEO, It can really give you […]
