Are you wondering how much money you have to invest in acquiring new customers and retaining existing ones? One of the most important metrics many businesses ignore or don’t measure is customer lifetime value (CLV). It helps you estimate how valuable a customer is for your website. In this article, we’ll show you what is […]
Do you want to reduce the shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. We’ve all added something to an online cart and left without buying it, right? In this article, we’ll give you 12 smart tactics to reduce shopping cart abandonment. Shopping […]
Want to know the difference between a microsite vs landing page? Both are helpful for promoting your digital marketing campaigns, boosting sales, and increasing conversions. But, they also have some key differences that are important to understand. In this article, we’ll explain microsites vs. landing pages and give you all the information you need to […]
Are you a WordPress, MonsterInsights, and/or Google Analytics user wondering what changes are happening with GA4, and if you need to worry about them? Although there are a lot of changes happening with Google Analytics 4, MonsterInsights users can rest assured that they’re still getting all the data they need to grow their businesses, and […]
Are you spending money on Meta (Facebook) Ads? If you are, it’s super important to try to maximize that spending to get more of the right kind of traffic and more conversions. You’ll want to look at some Facebook ad targeting tips — otherwise, you’re just throwing away that ad spend. Need help with optimizing […]
Do you want to capture the attention of your website visitors instantly? With the right WordPress lightbox plugin, you can show highly targeted messages at the right time to your users, display images in a captivating way, and more. The beauty of using a lightbox plugin for WordPress is that it helps people make decisions […]
Want to learn how to optimize Google Ads campaigns for better click-through rates? Getting some basic campaigns up and running is pretty easy. However, if you don’t work on optimizing your Google Ads campaigns, your click-through rates could be low, making your entire campaign less effective. In this article, we’ll show you how to optimize […]
Have you ever wanted a simple but effective marketing tracker tool where you can easily keep track of your marketing activities and see at a glance if they increased your website traffic? If you’re a WordPress user, you’re in luck! In this article, we’re going to introduce you to the best new marketing campaign tracker […]
Are you wondering which analytics tools is best for your WordPress site? Want to compare Google Analytics vs. Mixpanel to find out which one is better? Both of these are powerful analytics tools that help you better understand your audience, measure your campaigns’ performance, and get insights you need to grow your business. But which […]
Want to know how to reduce bounce rate on your site? High bounce rates can hurt your site’s conversion rates. If visitors leave before becoming subscribers or customers, your business won’t grow. This article will show you 7 proven ways to lower bounce rates and increase conversions. What is Bounce Rate? Bounce rate is the […]
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