Lost sales due to abandoned shopping carts represent one of the most significant challenges for eCommerce businesses today. With nearly 70% of potential customers leaving items in their cart without completing their purchase, tracking and reducing cart abandonment is essential for increasing your revenue and growing your store. With Google Analytics eCommerce tracking in WordPress, […]
Looking to boost your website’s conversion rates, grow your email list, and generate more revenue? Finding the right lead generation tool is essential for achieving these goals, and OptinMonster consistently ranks as one of the most powerful options available. I’ve spent years working with various lead generation tools, and in this OptinMonster review, I’ll share […]
Getting the most out of your SEO and/or PPC campaigns starts with understanding what your audience is searching for. Google Keyword Planner is one of the most powerful free tools for discovering valuable keywords and understanding search trends, as long as you know how to use it properly. In this guide, I’ll walk you through […]
As a business owner or marketer, understanding your website’s performance is absolutely crucial for making informed, data-driven decisions that drive real business growth. That’s where Google Analytics reports come in—they’re invaluable tools that give you a wealth of insights into your traffic, user behavior, and so much more. Now, with the latest version, Google Analytics […]
If you’re trying to boost your WooCommerce store’s organic traffic, optimizing your WooCommerce category pages with SEO best practices in mind is a must. Category SEO can be easy to forget, because you’re focusing on your products and getting them to rank. However, category pages are just as important for driving qualified traffic to your […]
Schema markup is one of those SEO tactics that you’ve probably heard about, but especially if you’re not a super technical person, it’s a bit…clear as mud. I’ve been in the SEO and marketing space for many years, but I remember being pretty confused when I first learned about schema. I knew I wanted to […]
Monetizing your website and earning money while you sleep is possible with affiliate marketing. This proven business model offers a convenient and flexible way to generate passive income without the headaches of customer support, product creation, or warehousing. The beauty in affiliate marketing lies mostly in its accessibility. Anyone with a website or social media […]
If you’re setting up Google Analytics 4 or trying to optimize your existing GA4 property, you’ve probably encountered enhanced measurement options. But what exactly is GA4 enhanced measurement, and does it actually deliver on its promises? In this guide, I’ll walk you through everything you need to know about enhanced measurement, including its limitations and […]
Working on making your WordPress site compliant with privacy laws can feel overwhelming, but the right cookie consent plugin makes all the difference. After researching and testing the most popular solutions, I’ve put together this guide to the best WordPress cookie consent plugins and consent management platforms (CMPs) that excel in helping you get GDPR […]
Do you know how much revenue you’re currently missing out on because of abandoned carts? Here’s a shocking stat: Studies show that the average cart abandonment rate is around 70% 😱. That means for every 10 potential customers, 7 walk away without buying. Most store owners have no idea which products are being left behind […]
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