Looking for a tutorial for how to add GA4 to Google Tag Manager and install Google Analytics and Tag Manager on your website? Google Tag Manager is a free tool that allows you to add and update your Google Analytics tracking code and other tags on your site without having to update them in your […]
How to Set up Google Analytics Social Media Tracking
Are you wondering how to set up Google Analytics social media tracking? Using Google Analytics for social media tracking is really the best way to see how many visits you’re getting from social media, plus what those visitors are doing on your site once they arrive. Are your social media marketing efforts paying off? If […]
How to See Google Analytics Referral Traffic Sources [2025]
Are you wondering how to find your Google Analytics referral traffic sources in GA4, so you can see where that referral traffic to your site is coming from? In your Google Analytics reports, you can find out who links to your site and which referral sources are the most valuable for your business. This is […]
Top 11 Important Google Analytics Metrics to Track in 2025
What are the most important Google Analytics metrics you can measure, and what can you use that data for? If you have a website, you’ve probably heard of Google Analytics. It’s a pretty standard tool that website owners use to see how many people are visiting their websites and what they’re doing while they’re there. […]
Google Analytics eCommerce + Revenue Tracking Tutorial [WordPress]
Setting up Google Analytics eCommerce and revenue tracking for your online store lets you gather vital data about customer behavior and sales performance. With proper eCommerce tracking in GA4, you’ll start collecting critical metrics like total purchases, revenue generated, product performance, and user engagement. In this article, I’ll show you how to easily set up […]
Top 5 Website User Engagement Metrics in Google Analytics (GA4)
Every visitor to your website arrives with a purpose and expectation. Whether they found you through a Google search, a link from another site, an email, or any other channel, they’re seeking something specific. But did they find what they were looking for? To answer this crucial question, you’ll need to dive into your user […]
How to Find Your Average Order Value in Google Analytics
Do you want to know the average value of each eCommerce transaction in your online store? You can easily find out by finding your Average Order Value in Google Analytics. But if you’ve never used Google Analytics before or don’t know how to navigate it, then it can be tricky to set up eCommerce tracking […]