When you’re busy running marketing campaigns, it’s easy to get caught up in email marketing metrics that don’t truly reflect their success. While metrics like open rates and click-through rates are important, you should also track several other key performance indicators (KPIs) to better understand your email campaign’s effectiveness. This lets you make better, data-driven […]
Are you trying to determine your website’s vanity metrics and looking for more actionable metrics instead? You’re in the right place! Understanding the difference between fluff and the figures that truly drive your website forward is crucial. It’s all about focusing on the data that helps your business grow rather than getting distracted by numbers […]
Are you on the lookout for the top email marketing best practices to boost your skills this year? You’ve landed in the perfect spot! Since the effectiveness of your email campaigns plays a big part in your online success, it’s vital to get it right. But how do you ensure your emails stand out and […]
Want to use a WordPress email subscription plugin to build your email list and make more money from your audience? Using an email newsletter popup box on WordPress is one of the very best ways to collect email addresses, along with having signup boxes embedded on your website. To collect the most email addresses, you’ll […]
Looking to collect emails to grow your email marketing list? Running email collection campaigns is such an essential piece of online marketing. Creating email newsletters is one of the most effective ways to build stronger customer relationships, and grow your business revenue! In this article, we’ll first take a look at some reasons why you should […]
Wondering how to build an email list quickly? To run successful email marketing campaigns, you must have an email list that keeps growing. Even if you’ve got a big email list, it naturally shrinks by 20-30% every year. People on your list change their email addresses or they simply unsubscribe because they’re no longer engaged […]
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
Want to get more traffic on WordPress this year? Getting more traffic to your blog or website is the first step to increasing subscribers, revenue or sales, so doing what you can to bring in that extra traffic is a great first step. It’s really easy to get overwhelmed, though, by all the different things […]
Looking for the best WordPress newsletter plugins to send a newsletter to your subscribers from your site? Sending an email newsletter is one of the best ways to keep in touch with your audience, keep them engaged with your business or brand, and keep them coming back to your site. All you need to get […]
Are you wondering what the best customer retention strategies are for eCommerce stores? You know keeping existing customers is important, but are you doing enough to encourage those valuable repeat purchases? Here’s a startling fact: According to the Harvard Business Review, acquiring a new customer costs 5-25 times more than retaining an existing one, and […]
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