Are you on the lookout for the top email marketing best practices to boost your skills this year? You’ve landed in the perfect spot! Since the effectiveness of your email campaigns plays a big part in your online success, it’s vital to get it right. But how do you ensure your emails stand out and […]
eCommerce Customer Retention: 7 Strategies to Keep Customers Coming Back
Are you wondering what the best customer retention strategies are for eCommerce stores? You know keeping existing customers is important, but are you doing enough to encourage those valuable repeat purchases? Here’s a startling fact: According to the Harvard Business Review, acquiring a new customer costs 5-25 times more than retaining an existing one, and […]
How to Set Up Google Analytics Email Tracking (4 Easy Steps)
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
How to Create an Email Newsletter (In 6 Easy Steps)
Learning how to create an email newsletter is essential if you run or market a business, brand, or organization. Email is one of the most effective marketing and communications platforms you can use today. After all, 88% of email users check their inboxes multiple times per day! Whether you have a business, brand, or organization, […]
9 Email Marketing Metrics and KPIs to Watch
When you’re busy running marketing campaigns, it’s easy to get caught up in email marketing metrics that don’t truly reflect their success. While metrics like open rates and click-through rates are important, you should also track several other key performance indicators (KPIs) to better understand your email campaign’s effectiveness. This lets you make better, data-driven […]
7 Website Vanity Metrics That Are Wasting Your Time
Are you trying to determine your website’s vanity metrics and looking for more actionable metrics instead? You’re in the right place! Understanding the difference between fluff and the figures that truly drive your website forward is crucial. It’s all about focusing on the data that helps your business grow rather than getting distracted by numbers […]
How to Build an Email List: 16 Highly Effective Ways
Wondering how to build an email list quickly? To run successful email marketing campaigns, you must have an email list that keeps growing. Even if you’ve got a big email list, it naturally shrinks by 20-30% every year. People on your list change their email addresses or they simply unsubscribe because they’re no longer engaged […]
8 Best SMTP Email Services (Ranked)
Are you looking for the best SMTP email services for email marketing? If you’re having any kind of problem with delivering emails from your website, you may need an SMTP service. SMTP email services help you send emails to your users and customers from your website safely and without fail. Emails are an important means […]
5 Best Mailchimp Alternatives with Better Features and Support
Are you looking for Mailchimp alternatives to best suit your email marketing needs? Mailchimp is one of the most popular email marketing tools in the market. However, it has its own positives and negatives. While it may be the best marketing tool for some users, it may not fulfill the requirements of others. In this […]
6+ Best Email Newsletter Tools & Services (Expert Pick)
Do you want to make the most out of your email list? Are you looking for the best email newsletter tools to convert more of your subscribers into customers, and the customers into your loyal fans? If you want to grow your email list quickly and get real results from your email marketing, then you […]