Direct traffic is one of the most misunderstood metrics in Google Analytics. When reviewing your website analytics, you’ll notice traffic coming from various sources like organic search, paid search, referral, and social. But what exactly counts as “direct” traffic, and why should you care? In this guide, I’ll explain exactly what direct traffic is in […]
Google Analytics doesn’t automatically label all of your incoming traffic the way you’d expect. Email clicks show up as direct. Social media posts get lumped together by platform. Traffic from PDFs or offline documents? Invisible — unless you tell Google Analytics where to look. UTM parameters fix this. They’re small tags you add to the […]
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
Looking for a great campaign URL builder to help set up your UTM campaigns? Using a campaign URL builder tool is the best way to create those long URLs, instead of doing it by hand and risking mistakes. You might think all UTM campaign builder tools are pretty much the same, but they actually have […]
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