For most website owners, the problem isn’t that they lack data – it’s that they’re drowning in it. Their website analytics, social media metrics, and customer feedback are scattered across different platforms. They can’t see the bigger picture or turn raw numbers into actionable strategies. Data-driven insights solve this exact problem. They transform your scattered […]
Leveraging AI in marketing analytics as a tool helps marketers uncover patterns, predict outcomes, and optimize campaigns with unprecedented speed and accuracy. If you’re not using AI to help you with your marketing data, you risk falling behind your competitors and missing out on massive growth opportunities for your business. In this comprehensive guide, I’ll […]
Looking for a tutorial for how to add GA4 to Google Tag Manager and install Google Analytics and Tag Manager on your website? Google Tag Manager is a free tool that allows you to add and update your Google Analytics tracking code and other tags on your site without having to update them in your […]
Website owners often feel frustrated when they can’t find their bounce rate data in Google Analytics 4 (GA4). Many users switched from Universal Analytics expecting to see the same familiar metrics, only to discover that bounce rate isn’t where it used to be. In GA4, bounce rate has been replaced by other engagement metrics. However, […]
Are you wondering how to find your Google Analytics referral traffic sources in GA4, so you can see where that referral traffic to your site is coming from? In your Google Analytics reports, you can find out who links to your site and which referral sources are the most valuable for your business. This is […]
Setting up Google Analytics eCommerce and revenue tracking for your online store lets you gather vital data about customer behavior and sales performance. With proper eCommerce tracking in GA4, you’ll start collecting critical metrics like total purchases, revenue generated, product performance, and user engagement. In this article, I’ll show you how to easily set up […]
Do you want to know the average value of each eCommerce transaction in your online store? You can easily find out by finding your Average Order Value in Google Analytics. But if you’ve never used Google Analytics before or don’t know how to navigate it, then it can be tricky to set up eCommerce tracking […]
Does your website offer the best experience possible for your visitors? There’s a Google Analytics 4 behavior flow report that can help you find out where you might be dropping the user experience ball: the path exploration report. Visualize your users’ path through your website by analyzing the GA4 path exploration report (this report was […]
Want to learn how to create a custom Google Analytics dashboard the easy way? Being able to see the data that means the most to you once you log into your Google Analytics account is the best way to see how successful your website is at any time. In this article, we’ll show you how […]
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