What is PPC marketing? Complete Guide for Beginners

What is PPC Marketing? Complete Guide for Beginners

Organic traffic can take a lot of time to build and be hard to get in general, especially with Google’s AI Overviews in the mix. While organic traffic doesn’t cost anything, you could be missing out on potential customers because your business isn’t showing up in organic results yet when they search online. Pay-per-click (PPC) […]

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How To Set Up QR Code Tracking With Google Analytics

How to Set up Google Analytics QR Code Tracking

QR code tracking with Google Analytics lets you get a whole bunch of really helpful data about who’s scanning your codes and what they do afterward. Whether you’re putting QR codes on restaurant menus, event flyers, product packaging, or anywhere else, tracking helps you figure out if you’re getting the results you’re hoping for. In […]

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seedprod review

SeedProd Review: The Best WordPress Landing Page & Website Builder

Creating beautiful, high-converting landing pages and entire websites without coding knowledge isn’t just convenient, it’s a competitive necessity for growing your business. The power to craft pixel-perfect designs that reflect your brand and convert visitors into customers can totally ramp up your success online. I’ve tested multiple WordPress page builders, and I’m convinced that SeedProd […]

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AI Business Analytics: How to Turn Data Into Decisions

AI Business Analytics: How to Turn Data Into Decisions

Looking at your Google Analytics dashboard can feel like a pretty burdensome chore 😩. All those charts, graphs, and numbers should tell you something important about your business, but many business owners get overwhelmed and frustrated with the complexity. I get it! It took me many months of using Google Analytics to be able to […]

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How to Set Up Google Analytics 4 eCommerce Tracking in WordPress

Google Analytics eCommerce + Revenue Tracking Tutorial [WordPress]

Setting up Google Analytics eCommerce and revenue tracking for your online store lets you gather vital data about customer behavior and sales performance. With proper eCommerce tracking in GA4, you’ll start collecting critical metrics like total purchases, revenue generated, product performance, and user engagement. In this article, I’ll show you how to easily set up […]

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How does Google Analytics work? Beginner's Guide

Beginner’s Guide to Google Analytics: How Does it Work?

Are you looking for a beginner’s guide to Google Analytics? How does Google Analytics work, anyway? Google Analytics 4 (GA4) offers powerful insights about your website visitors. However, using it isn’t straightforward, and many beginners find it complex and difficult to learn. Hi there 👋. My name is Jolissa, and I’ve been using Google Analytics […]

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How to Add Google Search Console to WordPress and Google Analytics

How to Add Google Search Console to WordPress and Analytics

Google Search Console is a powerful tool that every website owner needs to use to improve their search presence. This essential platform provides critical insights into how your site performs in Google search results, helping you identify optimization opportunities and resolve issues that might be holding your rankings back. I’ll walk you through exactly how […]

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What is direct traffic in Google Analytics?

What is Direct Traffic in Google Analytics? (GA4 Updates)

Direct traffic is one of the most misunderstood metrics in Google Analytics. When reviewing your website analytics, you’ll notice traffic coming from various sources like organic search, paid search, referral, and social. But what exactly counts as “direct” traffic, and why should you care? In this guide, I’ll explain exactly what direct traffic is in […]

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Website Traffic Checkers: How Much Traffic Does a Website Get?

7 Website Traffic Checkers: How Much Traffic Does a Website Get?

Seeing how much traffic a website gets is essential for analyzing your competitors and creating a marketing strategy. As a digital marketing expert, I rely on website traffic checker tools to view website traffic data for any site, including competitors and my own. These 7 proven tools won’t give you exact visitor numbers, but they […]

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New: Track TikTok Ads in 2 Minutes or Less with MonsterInsights 9.4

New: Track TikTok Ads in 2 Minutes or Less with MonsterInsights 9.4

If you’re investing in TikTok advertising, you know the platform’s potential for reaching new customers. But do you know exactly which of your TikTok ads are actually driving sales on your WordPress site? If you checked your TikTok ads dashboard right now, could you confidently tell which campaigns are bringing in real revenue versus just […]

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