Setting up Google Analytics on your WordPress site shouldn’t require a computer science degree or hours of frustration with code snippets. I’ve been working with WordPress analytics for years, and I can tell you that the right Google Analytics WordPress plugin can make all the difference between spending time analyzing data to grow your business […]
Wondering which links on your website are getting the most attention from visitors? Understanding exactly how users interact with your site’s links provides invaluable insights for optimizing your digital strategy. That’s where Google Analytics click tracking becomes your secret weapon! Click tracking reveals precisely which links your visitors are clicking—whether they’re navigation items, call-to-action buttons, […]
Do you want to measure social media ROI to determine whether your social media spending and marketing efforts are paying off? Without tracking your social media ROI, you might not know that you’re actually wasting valuable resources on strategies that don’t work. Understanding and tracking your ROI is crucial because it shows you which efforts […]
Leveraging AI in marketing analytics as a tool helps marketers uncover patterns, predict outcomes, and optimize campaigns with unprecedented speed and accuracy. If you’re not using AI to help you with your marketing data, you risk falling behind your competitors and missing out on massive growth opportunities for your business. In this comprehensive guide, I’ll […]
Did you know that over 400 million active users browse Pinterest monthly, actively seeking products to buy? Even more shocking – 89% of Pinterest users are in a buying mindset when using the platform. Here’s a scary thought: How much revenue are you leaving on the table by not properly tracking your Pinterest ad performance? […]
Looking for a free version of MonsterInsights Pro? While the temptation to download a MonsterInsights Pro Nulled version might be strong, especially if you’re on a tight budget, I’ve seen firsthand how this decision can severely damage your website and business. As someone who’s helped numerous website owners recover from security breaches caused by nulled […]
B2B SEO is the secret weapon that separates thriving companies from those struggling to find qualified leads. When decision-makers search for solutions to their business problems, a strategic SEO approach ensures your company appears at exactly the right moment. Most B2B companies leave thousands of qualified leads on the table by overlooking the power of […]
Google Analytics annotations are back in GA4! This powerful feature helps you add context to your analytics data by marking important events directly on your reports. With annotations, you can easily track how website changes, marketing campaigns, and other activities impact your traffic and performance. I’m thrilled to share that Google has finally reintroduced this […]
Organic traffic can take a lot of time to build and be hard to get in general, especially with Google’s AI Overviews in the mix. While organic traffic doesn’t cost anything, you could be missing out on potential customers because your business isn’t showing up in organic results yet when they search online. Pay-per-click (PPC) […]
QR code tracking with Google Analytics lets you get a whole bunch of really helpful data about who’s scanning your codes and what they do afterward. Whether you’re putting QR codes on restaurant menus, event flyers, product packaging, or anywhere else, tracking helps you figure out if you’re getting the results you’re hoping for. In […]
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