Want to discover which Yoast focus keyphrases are actually driving traffic to your website? You’re about to unlock a game-changing approach that transforms your Yoast SEO data into actionable business insights. I’ve been helping WordPress site owners optimize their content strategy for years, and one of the most powerful techniques I’ve discovered is tracking keyphrase […]
Understanding which pages drive the most traffic to your website is crucial for growing your business and creating content that resonates with your audience. Whether you’re trying to identify your top-performing content or discover optimization opportunities, knowing your most popular pages gives you the insights needed to make data-driven decisions. I’ll walk you through multiple […]
Wondering which links on your website are getting the most attention from visitors? Understanding exactly how users interact with your site’s links provides invaluable insights for optimizing your digital strategy. That’s where Google Analytics click tracking becomes your secret weapon! Click tracking reveals precisely which links your visitors are clicking—whether they’re navigation items, call-to-action buttons, […]
Google Analytics annotations are back in GA4! This powerful feature helps you add context to your analytics data by marking important events directly on your reports. With annotations, you can easily track how website changes, marketing campaigns, and other activities impact your traffic and performance. I’m thrilled to share that Google has finally reintroduced this […]
QR code tracking with Google Analytics lets you get a whole bunch of really helpful data about who’s scanning your codes and what they do afterward. Whether you’re putting QR codes on restaurant menus, event flyers, product packaging, or anywhere else, tracking helps you figure out if you’re getting the results you’re hoping for. In […]
Setting up Google Analytics eCommerce and revenue tracking for your online store lets you gather vital data about customer behavior and sales performance. With proper eCommerce tracking in GA4, you’ll start collecting critical metrics like total purchases, revenue generated, product performance, and user engagement. In this article, I’ll show you how to easily set up […]
Are you looking for a beginner’s guide to Google Analytics? How does Google Analytics work, anyway? Google Analytics 4 (GA4) offers powerful insights about your website visitors. However, using it isn’t straightforward, and many beginners find it complex and difficult to learn. Hi there 👋. My name is Jolissa, and I’ve been using Google Analytics […]
Google Search Console is a powerful tool that every website owner needs to use to improve their search presence. This essential platform provides critical insights into how your site performs in Google search results, helping you identify optimization opportunities and resolve issues that might be holding your rankings back. I’ll walk you through exactly how […]
Direct traffic is one of the most misunderstood metrics in Google Analytics. When reviewing your website analytics, you’ll notice traffic coming from various sources like organic search, paid search, referral, and social. But what exactly counts as “direct” traffic, and why should you care? In this guide, I’ll explain exactly what direct traffic is in […]
Adding tracking pixels to your website can be confusing as heck. Where do they go? How do you access that file? You might even have to ask for help from a developer. If you’re running Meta (Facebook) ads, installing this tracking code is necessary for measuring conversions, building retargeting audiences, and optimizing your ad performance. […]
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