5 Best Google Analytics Custom Reports for eCommerce

Looking to create a custom Google Analytics report to better interpret your eCommerce data? You can find and install custom reports via the Solution Gallery by Google Analytics, so you don’t have to create them from scratch.

You can also use MonsterInsights, a powerful WordPress plugin for Google Analytics.

It helps you set up Google Analytics eCommerce tracking and lets you measure your store’s performance. You can then view reports straight in your WordPress dashboard.

In this article, we’ll show you some of the best Google Analytics custom reports for your eCommerce site.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

What Is a Custom Report and Why Do You Need It?

Out of the box, Google Analytics gives you several pre-configured reports by which you can easily get insights about your website traffic and eCommerce transactions.

A custom report lets you build your own reports by choosing dimensions and metrics you define as per your needs.

It also offers greater flexibility than the preconfigured reports because you can choose up to five dimensions in every report.

If you’re looking for even more advanced eCommerce data to get the most out of Google Analytics, you should enable enhanced eCommerce.

Google Analytics Enhanced eCommerce unlocks all the insights you need to optimize your revenue, including shopping behavior, user flow, and abandonments in the checkout process, individual product performance, and much more.

Read our step by step guide on how to unlock enhanced eCommerce in WordPress to get started.

Find the Best Google Analytics Custom Reports for eCommerce

To get ideas for your custom reports, you just need to browse through the Solutions Gallery by Google Analytics. The gallery is a hub of templates for custom reports, dashboards and segments created by Analytics experts.

When you find a template you like, you can import it to your Google Analytics account. After importing, you can customize it even further per your requirements.

We’ve compiled a list of the best custom reports that give you the data you need to make more revenue. Take a look at them below.

1. Customer Acquisition Report

Customer Acquisition Report
If you want a simple report that shows you what channels are contributing the most revenue to your business, you can import this report to your Analytics account.

It includes eCommerce metrics like Revenue, Average Order Value, and Conversion Rate.

Import the Customer Acquisition Report

2. Time of Day / Day of Week Transaction Report

time of day report

This report helps you to identify which hours of the day and days of the week lead to the most sales. You can identify poorly performing days and hours, so you can run special promotions during these periods to boost sales and revenue.

Import the Time of Day / Day of Week Transaction Report

3. Email Assessment Report

Email Assessment Report

With MonsterInsights URL builder, you can generate promotional URLs using UTM codes and track the performance of your email campaigns.

Then, with the Email Assessment report, you can easily identify which email campaigns contribute to the most revenue.

For more details, you can learn about setting up email campaigns tracking in Google Analytics.

Import the Email Assessment Report

4. Referral Traffic Revenue Opportunities

full referrer

With this custom report, you can quickly discover profitable referrals that contribute to the most sales. The best thing is that you can identify the exact URLs that referred traffic and analyze the revenue and other metrics for each referrer.

Import the Referral Traffic Revenue Opportunities Report

5. Paid vs. Organic Search Performance

keywords report
Do you want to figure out the behavioral differences between paid and organic search visitors? With this custom report, you can identify how your paid and organic customers are interacting with your site by analyzing the keywords your visitors use to find your site.

Import the Paid vs. Organic Search Performance Report

Use MonsterInsights To Track eCommerce Performance

Another great way of leveraging custom reports from Google Analytics is through MonsterInsights. The WordPress plugin displays key reports straight in your dashboard.

And with MonsterInsights eCommerce addon, you can measure your store’s performance without the need to create any manual reports. MonsterInsights takes care of it for you.

Let’s take a look at the eCommerce reports by MonsterInsights.

MonsterInsights eCommerce Reports

MonsterInsights lets you truly understand your customers and with just a few clicks, you’ll be able to track your WordPress eCommerce store’s performance.

The eCommerce report shows you important metrics like the conversion rate, number of transactions, revenue, and average order value of your store.

You can also see which products are performing better than the rest. The report shows top-performing products along with their quantity, percentage sales, and total revenue they generated over a time period.


If you scroll down, you’ll see more reports. For instance, MonsterInsights shows you the top sources or websites from where the conversions are coming in, along with visits and their revenue.


It also shows the exact number of visitors and the revenue they generate. Using this report, you can maximize your marketing efforts and focus on the channels that you know will work.

With the help of MonsterInsights eCommerce reports, you can track the exact time to purchase along with sessions to purchase. It gives a complete picture of when your visitors are performing the most transactions.

This report also shows how many items added to cart and how many of them were removed, giving you an accurate picture of items that sell and how many visitors abandon carts.


And that’s it.

We hope this article helped you find the best Google Analytics custom reports for eCommerce. Using custom reports, you can better interpret your eCommerce data and boost your store’s performance.

You can also use MonsterInsights to streamline the process of custom reports and get all the information in your WordPress dashboard.

If you’re looking to boost eCommerce revenue, you might want to our complete beginners guide to Google Analytics.

Don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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