How to Track Shopping Cart Abandonment with Google Analytics

Wondering how to determine the shopping cart abandonment rate of your site? With Google Analytics’ Enhanced eCommerce tracking, you can track your cart abandonment rate and come up with measures to reduce it and boost your revenue. In this article, we’ll show you how to track shopping cart abandonment rate with Google Analytics. What Is […]

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11 Smart Tactics to Reduce Shopping Cart Abandonment

Do you want to reduce shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. In this article, we’ll give you 11 smart tactics to reduce shopping cart abandonment. Shopping Cart Abandonment Statistics Baymard Institute pegs the average online shopping cart abandonment rate at 69.23%. […]

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