Google Analytics makes deleting things look reversible. There’s a trash can, a confirmation screen, and a grace period — all the reassurance of the recycle bin on your desktop. But that grace period runs out. When it does, every report, every conversion, and every year of historical data inside whatever you deleted goes with it. […]
If you’re managing more than one website — or launching a new one — you’ll need to add a separate property to your Google Analytics account. GA4’s account structure is straightforward once you know what you’re looking at, but the setup steps aren’t always obvious the first time. We’ve helped plenty of WordPress site owners […]
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