Are you trying to determine your website’s vanity metrics and looking for more actionable metrics instead? You’re in the right place! Understanding the difference between fluff and the figures that truly drive your website forward is crucial. It’s all about focusing on the data that helps your business grow rather than getting distracted by numbers […]
Your website visitors aren’t converting on their first visit, and you’re missing critical insights about their conversion paths. Most businesses focus only on the final conversion moment, completely overlooking the valuable click path data that shows exactly how customers move through their buying process. I’ve been helping website owners understand their conversion paths for years, […]
Running Google Ads and looking for reports in Google Analytics 4? By reporting on your Google Ads in Google Analytics, you’ll be able to better measure how your advertising campaigns are doing and make the right decisions to improve your ads and grow your business. Don’t make the mistake of thinking that you’re reaching your […]
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