Lost sales due to abandoned shopping carts represent one of the most significant challenges for eCommerce businesses today. With nearly 70% of potential customers leaving items in their cart without completing their purchase, tracking and reducing cart abandonment is essential for increasing your revenue and growing your store. With Google Analytics eCommerce tracking in WordPress, […]
Many website owners run Google Ads to bring in more traffic but track that traffic separately in Google Analytics. This siloed approach means you’re missing out on valuable insights! When you link these two powerful tools together, you’ll see the complete picture of how your ads are performing. Linking Google Ads to Google Analytics helps […]
Are you wondering how to set up author tracking in Google Analytics to track the pageviews and other analytics of your blog authors? Google Analytics doesn’t set up author tracking by default. You’d have to edit the tracking code and manually set it up. But if your website is on WordPress, there’s an easier way! […]
Want to set up a WordPress registration form so that your users can register on your website? A registration form is usually a pretty simple form that users can very easily and quickly fill out. It should be painless and not too long, or it’s possible that users will skip registering! In this article, we’ll […]
Want to track your own custom data in Google Analytics 4 (GA4)? With Google Analytics custom dimensions, you can track some “extra” data that doesn’t get tracked out of the box. For example, you could track which of your blog’s authors are getting the most views, what content a specific user is browsing, which of […]
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
Want to learn how to email WooCommerce reports to your colleagues or others? Need a report that actually includes the data that matters to your business? WooCommerce is a really powerful WordPress eCommerce plugin, and it does have some reporting built in. However, the only way to send the data to others is to download […]
Looking to learn how to manage Google Analytics PayPal referral traffic? If you’re using PayPal to accept payments, Google Analytics will list PayPal as the referral source for the transaction, instead of where your traffic actually originated form. This prevents you from seeing the original referrer websites contributing to your conversions, which is really important […]
Are you wondering how to set up Google Analytics social media tracking? Using Google Analytics for social media tracking is really the best way to see how many visits you’re getting from social media, plus what those visitors are doing on your site once they arrive. Are your social media marketing efforts paying off? If […]
Looking for a way to add Google Analytics tracking code to WordPress without a plugin? Setting up Google Analytics on WordPress helps you track your website traffic and provides valuable insights about your visitors. Let’s take a look at how to add your Analytics tracking code to WordPress without a plugin. Table of Contents Video […]
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