Google Analytics is one of the most powerful analytics tools out there—and it’s free! However, that doesn’t mean it’s perfect. It can be difficult sometimes to figure out what certain metrics mean, which settings you need to use, or how to set up custom reports, for example. One common head-scratcher is the (not set) that […]
Are you struggling to boost your website’s search engine ranking and wondering how to increase SEO rankings in a way that actually works? Well, you’re not alone! It’s no surprise that everyone’s trying to boost their website SEO. In fact, according to a recent study by Backlinko, the first page of Google search results captures […]
Are you ready to learn Google Analytics but are unsure where to begin or which resources to use? With the large number of options out there for learning Google Analytics, it can be really hard to choose the training or course that’s right for you. Here’s the good news: whether you prefer structured training or […]
Wondering what your organic keyword rankings are? Want to know if you rank in featured snippets or AI overviews? For that, you’ll want to use a search engine ranking checker tool. If you want more organic traffic from search engines like Google, you need to track results so you can measure improvements. Using one or […]
Are you running paid ads and wondering how exactly you can tell if they’re worth the cost? You know you’re getting clicks, but are they actually turning into customers? And, more importantly, how can you use that information to make your PPC ads perform even better? What you need here is paid search analytics! Paid […]
Do you need help with your Google Analytics tracking ID (Measurement ID)? It can be confusing to figure out what your tracking ID is, where to find it, what you need it for, and how to install it correctly on your website. If this little string of characters has you puzzled, you’re not alone. Many […]
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
We’re back with another update! This time, we’re rolling out a brand new report, new custom dimensions, and even a slick new feature to enter a custom Google Tag ID. Upgrade now to find a country + region drill-down report, new custom dimensions for Rank Math and SEOPress, and a way to enter your own […]
Learning how to create an email newsletter is essential if you run or market a business, brand, or organization. Email is one of the most effective marketing and communications platforms you can use today. After all, 88% of email users check their inboxes multiple times per day! Whether you have a business, brand, or organization, […]
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