Many website owners run Google Ads to bring in more traffic but track that traffic separately in Google Analytics. This siloed approach means you’re missing out on valuable insights! When you link these two powerful tools together, you’ll see the complete picture of how your ads are performing. Linking Google Ads to Google Analytics helps […]
Google Tag Manager offers WordPress site owners a way to add tracking codes without touching their website’s code. However, GTM isn’t as simple as it sounds! It takes quite a bit of time to learn and can be overwhelming if you’re not technically inclined. In this guide, I’ll show you how to install Google Tag […]
Wouldn’t it be great if you could sign into your WordPress dashboard, click a button, and see many of your website’s most important stats all in one spot? In MonsterInsights 9.3, you can! Meet your new Overview report with additional metrics tabs. Now, you can customize your analytics dashboard to focus on the exact metrics […]
Gated content is high-quality content that’s available on your website, but only if a visitor provides their email address first. Then, they can read or download the content. The question is, does gated content work for small businesses? Does it help generate leads and sales? Or does it just hide important content that could benefit […]
Tracking conversions in Google Analytics 4 is essential for understanding how well your WordPress site is performing. From form submissions and button clicks to eCommerce purchases and download counts, conversion tracking helps you see exactly what your visitors are doing on your website. Setting up conversion tracking in GA4 might seem complicated at first, but […]
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
Are you wondering if there’s an easy way to track your Elementor forms in Google Analytics? To set up any type of form tracking in Google Analytics, most tutorials will walk you through setting up Google Tag Manager and going through the complicated setup of tags and triggers to track each form’s submissions. Or, you’re […]
Are you wondering which pages on your website get the most traffic or if people are actually viewing your latest blog posts and landing pages? I know that when I see the number of pageviews rise on my own blog, I feel pretty excited that people are enjoying my content. Pageviews really are one of […]
Understanding how visitors interact with your WordPress site is crucial for growing your business or brand. From discovering your most popular content to tracking eCommerce sales and mobile usage, Google Analytics provides all the data you need to make smart, informed decisions about your website. While Google Analytics is powerful, setting it up correctly on […]
Want to learn how to connect Google Analytics to Meta (Facebook) and track website traffic from Facebook? When you set up Google Analytics Facebook tracking, you can see how many users come to your website from Facebook, how much time they spend there, what pages they visit, and more. Plus, if you run Meta (Facebook) […]
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