Most businesses running Google Ads campaigns have no idea which ads are actually driving sales. And if you’re running an online store, you’re probably spending way too much time digging through GA4 just to find basic information about your sales patterns and refund rates.
We built MonsterInsights 10.0.0 to fix both of these problems. This release includes a brand new Google Ads integration and 5 eCommerce reports that surface the data you actually need to make better decisions.
Let’s see what’s new!
Launch Google Ads Campaigns Directly from WordPress
Setting up Google Ads campaigns used to mean leaving your WordPress dashboard, navigating Google’s complex interface, and hoping you got everything right. Not anymore.
MonsterInsights 10.0.0 adds a new Google Ads integration that lets you create and launch Performance Max campaigns without ever leaving WordPress.
Performance Max campaigns automatically show your ads across Google Search, YouTube, Gmail, and more from a single campaign setup.
This feature is available to all MonsterInsights users, even if you’re using the free Lite version.
How to Get Started
After updating to MonsterInsights 10.0.0, you’ll see a new Google Ads option in your WordPress menu.
Click on Google Ads, and you’ll land on the setup page.
Simply hit the Get Started button to launch the wizard:
The wizard walks you through creating your first campaign.
First, you’ll enter your business name:
Next, you’ll see a preview of your landing page on both mobile and desktop.
This shows you exactly what visitors will see when they click your ad, so you can make sure your site looks good on all devices:
Then you’ll choose your campaign goal. Pick from Purchase, Contact, Submit lead form, or Sign-up, depending on what you want people to do on your site:
The wizard then guides you through writing your ad copy.
You’ll create multiple headlines and descriptions, and see a live preview of how your ad will look:
You can also upload images and logos to make your ads more engaging:
Next, select the keywords your potential customers are searching for.
Google provides suggestions based on your website, so you don’t have to guess:
Then set your location targeting. You can advertise near a specific address with a radius you control, or target specific cities and regions:
After setting your budget and reviewing your campaign details, you’re done. Your ads will start running across Google’s entire network.
New to Google Ads? You’ll get $500 in ad credits when you spend your first $500 within 60 days (terms and conditions apply).
The real value here is simplicity. You don’t need to be a Google Ads expert to get started, and you can manage everything alongside your analytics without switching platforms.
5 New eCommerce Reports for Key Insights
If you run a WooCommerce or Easy Digital Downloads store, making sense of your eCommerce data shouldn’t require a degree in analytics.
These 5 new reports give you immediate answers to questions that used to take 20 minutes of clicking around GA4.
These reports require MonsterInsights Pro and the eCommerce addon. Once you have both, you’ll find them under Insights » Reports » eCommerce:
Let’s go over each of the new reports one by one.
Orders by Location
This report shows you exactly which locations are driving your sales.
Use the dropdown to switch between Country, State, or City views:
Each location shows you transaction counts, percentages, revenue, and average order value.
This helps you spot opportunities (maybe you’re doing surprisingly well in a market you didn’t know about) and make smarter decisions about where to focus your marketing efforts.
Spend by Day
Some days are just better for sales than others. This report shows you which days of the week drive the most revenue:
Scroll down to see the detailed breakdown with items sold, transactions, revenue, and average order value for each day:
Use this information to time your promotions, email campaigns, and social media posts. If Saturdays consistently outperform Tuesdays, schedule your marketing accordingly.
Toggle between Revenue and Purchases views to see what matters most to your business.
Spend by Hour
This report takes things a step further by showing you which hours of the day are most profitable:
The chart tracks all 24 hours, so you can spot patterns like late-night shopping spikes or afternoon lulls.
Scroll down for the detailed hourly breakdown:
This data helps you schedule flash sales during peak hours, adjust customer support coverage, and understand when your audience is actually ready to buy.
Refunds
Nobody likes dealing with refunds, but this report helps you understand which products are causing the most problems:
Scroll down to see exactly which products have the highest refund rates:
If one product has a 25% refund rate while others are at 5%, you know something’s wrong.
It could be the product description, quality issues, or unmet customer expectations. Either way, you can address any problems in your customer journey before it costs you more money.
Refunds by Geo
This report shows you where your refunds are coming from geographically.
Break down refunds by country, state, or city to spot regional patterns:
If one region has unusually high refund rates, you might have shipping issues, unclear product descriptions for that market, or other location-specific problems worth investigating.
Important Note: Universal Features
All reports let you change date ranges, toggle between Revenue and Purchases views (when available), export to PDF, and use the Site Notes feature to track important events or changes.
Start Making Better Decisions Today
Think about what you could do with this information.
You’d know exactly when to run promotions, which products need attention, where your best customers live, and whether your Google Ads are actually worth the money.
Ready to try the new Google Ads integration? It’s available now for all MonsterInsights users, even if you’re on the free version. Just update to 10.0.0 and check your MonsterInsights menu.
Want access to the new eCommerce reports? You’ll need MonsterInsights Pro with the eCommerce addon. If you’re not on Pro yet, upgrade today and get immediate access to these reports plus all our other premium features.
That’s it for this release! We’re excited to see how these features help you grow.
Curious about what else we’ve been up to? Check out our latest releases:
- Introducing The Advanced Forms Report: See Your Real Marketing ROI
- Introducing: MonsterInsights Now Tracks Pinterest PPC Ads
- New: Track TikTok Ads in 2 Minutes or Less with MonsterInsights 9.4
- MonsterInsights Cart Abandonment Reports: Finally See (and Save) Your Lost Revenue
And don’t forget to follow us on Twitter, Facebook, and YouTube for more helpful reviews, tutorials, and Google Analytics tips.