Looking for a great campaign URL builder to help set up your UTM campaigns? Using a campaign URL builder tool is the best way to create those long URLs, instead of doing it by hand and risking mistakes. You might think all UTM campaign builder tools are pretty much the same, but they actually have […]
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
Direct traffic is one of the most misunderstood metrics in Google Analytics. When reviewing your website analytics, you’ll notice traffic coming from various sources like organic search, paid search, referral, and social. But what exactly counts as “direct” traffic, and why should you care? In this guide, I’ll explain exactly what direct traffic is in […]
Do you want to set up marketing campaign tracking in Google Analytics? While Google Analytics is a powerful tool, it doesn’t automatically track all your marketing campaigns. Tracking campaign analytics is crucial for small businesses to optimize their marketing efforts and boost conversions. The best way to achieve this is by building custom URLs with […]
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