Looking for a great campaign URL builder to help set up your UTM campaigns? Using a campaign URL builder tool is the best way to create those long URLs, instead of doing it by hand and risking mistakes. You might think all UTM campaign builder tools are pretty much the same, but they actually have […]
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can find out. Fortunately, it’s easy to create tracking links and use them in all of your marketing emails. Using trackable URLs will […]
Are you wondering what direct traffic in Google Analytics is? Where could that traffic actually be from? Google Analytics shows you traffic from multiple different mediums such as direct, organic search, paid search, referral, and social. While it’s easy to explain what the rest of those mediums are, direct is a little more of a […]
Do you want to set up marketing campaign tracking in Google Analytics? The best way to track your marketing campaigns is to build custom URLs with UTM parameters – little bits of code that you can easily add at the end of your URLs. Once you add those extra things at the end of your […]
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