Do you know how many people are clicking on your mailto links? If you have a contact email address on your website, then you’ll want to know how to track mailto links in Google Analytics to reveal useful insights.
When you start tracking email address clicks in Google Analytics, you can see if the link is performing better than the contact form, or just see how many people are finding your email address via your website to get in touch with you.
Some tutorials for email address/mailto link click tracking are hard to follow because they require Google Tag Manager, which is a fairly complicated tool for a beginner.
So in this article, we’ll show you how to track mailto link clicks on your WordPress website in Google Analytics the super simple way, without Google Tag Manager!
What are Mailto Links?
A mailto link is a clickable email address that’s displayed as a hyperlink on your website.
When a user clicks on the link, it will open their default email client (like Gmail or Outlook) and compose a new email where they don’t have to copy and paste the address.
Most of the time these contact email links are hardcoded into your website. So, they would look something like this if your view the HTML format:
<a href=”mailto:[email protected]”>Contact Us</a>
The problem with mailto links is that Google Analytics doesn’t track them by default. That’s why you need to use a third-party tool to get the job done.
Ready to see how you can set up Google Analytics mailto link tracking in WordPress?
Tutorial: Track Mailto Links in Google Analytics 4
The easiest way to track your mailto links in Google Analytics and WordPress is with MonsterInsights.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics so you can view all the data that matters most right in your WordPress dashboard.
By using the MonsterInsights, you can automatically set up mailto link tracking in Google Analytics 4. No coding or additional configuration required!
MonsterInsights tracks many events right out of the box. Events are different interactions a user makes on your website. These can as simple as downloading a file or clicking on a link, like your contact email address.
To start tracking mailto links, go ahead and purchase MonsterInsights at the right license level for you, with the features you need. Not ready to grab a license? Start with the free version of MonsterInsights – it tracks mailto links!
For this tutorial, we’ll use the free version of MonsterInsights. Remember, if you need features like eCommerce tracking, form tracking, video tracking, and much more, you’ll want to grab a license.
Let’s get started.
Step 1: Install MonsterInsights
In your WordPress dashboard, head to Plugins » Add new and search for MonsterInsights. Click the Install Now button.
Once the plugin has installed, click the Activate button.
Step 2: Set up MonsterInsights
When you activate the plugin, you’ll be taken straight to the onboarding wizard.
First, you’ll choose a category for your business:
Next, click the blue Connect MonsterInsights button, go through allowing Google permissions, and then you’ll connect to your Google Analytics property:
Finally, you’ll go through some recommended settings and choose which website features to turn on. For a full walkthrough of these, check out How to Add Google Analytics to WordPress the Right Way.
MonsterInsights will now start to track all your mailto links. You can then use the data to get insights about how people use your contact email address, their number of clicks, and more.
View Mailto Link Clicks in Google Analytics 4
To find your mailto clicks in Google Analytics, head to the Events report at Reports » Engagement » Events. If you’ve had clicks on your email address, you’ll see a “mailto” event in this report.
To see more information about your visitors who clicked your mailto link, click the blue plus sign next to Event name in the table:
Now, to see what pages your visitors were on when they clicked your mailto links, choose Page/screen » Page path and screen class in the dropdown that appears. If you want to see where those visitors who clicked your mailto links came from, choose Traffic source » Session source/medium.
Whatever you choose, after you apply it, type “mailto” into the table’s search bar:
And that’s it!
You can now successfully get insights about how people use your contact email address.
We hope you liked our tutorial on how to track mailto links in Google Analytics. You can also go through our guide on how to track links and button clicks using Google Analytics.
Not using MonsterInsights yet? What are you waiting for?