Do you ever feel like your website’s analytics are hard to understand? How do you take that data and make decisions about what to do next? That’s where Google Analytics segments come in handy. They let you divide your data into smaller, more manageable groups based on demographics, behavior, and traffic sources. Think of it […]
Tracking your website traffic is a game-changer for growing your website and your business. I’ve been monitoring website traffic for over a decade, and I can tell you firsthand that Google Analytics 4 (GA4) is one of the most powerful tools available for this purpose. When you set up GA4 on your website, you unlock […]
Do you want to know how to structure an effective landing page that converts? Landing pages are powerful tools for driving more traffic to your site and turning site visitors into paying customers. In this article, we’ll show you the basic structure of an effective landing page so you can build a bigger email list, […]
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