Looking for more information on Google Analytics channels? Whether you’re brand new to GA4 or you’ve been using Google Analytics for a while, it’s important to understand what all of the channels are and what traffic they include. When you’ve got all of the information, you can understand more about where your traffic is coming […]
Direct traffic is one of the most misunderstood metrics in Google Analytics. When reviewing your website analytics, you’ll notice traffic coming from various sources like organic search, paid search, referral, and social. But what exactly counts as “direct” traffic, and why should you care? In this guide, I’ll explain exactly what direct traffic is in […]
Want to learn how to attract customers to your online store to increase your conversions and sales? Finding ways to drive ecommerce traffic to visit and purchase from your online store can be challenging, especially if you’re just starting up. And things don’t get any easier if you’re competing against well-established retailers. In this article, […]
Join over 3 million website owners and start making data-driven decisions to grow your business.