What is Customer Lifetime Value? (And How to Calculate it)

Are you wondering how much money do you have to invest in acquiring new customers and retaining existing ones? One of the most important metrics many businesses ignore or don’t measure is customer lifetime value (CLV). It helps you estimate how valuable a customer is for your website. In this article, we’ll show you what […]

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4 eCommerce Customer Retention Strategies to Boost Your Repurchase Rate

Are you wondering how to increase repeat sales in your eCommerce store? It is easier to sell to your existing customers than to acquire new ones. Sadly, many ecommerce businesses focus heavily on acquiring new customers while undervaluing the importance of investing in relationship marketing and encouraging repeat purchases. In this article, we’ve compiled a […]

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