MonsterInsights EU Compliance Addon

Introducing the Forms Report and the New EU Compliance Addon for MonsterInsights

Over the last several months, you’ve likely received several emails about the General Data Protection Regulation (GDPR) from companies like Google, MailChimp, and countless others.

That’s because this new regulation contains some major changes to data privacy and individual rights for people in the European Union (EU), and it affects websites / businesses around the world.

A lot of you have been emailing us asking about how MonsterInsights will comply with the new GDPR rules. Today, we’re excited to announce the launch of our new EU Compliance Addon.

The goal of this addon is to help you comply with the latest EU regulations, like GDPR, by automatically performing configuration changes and integration with compatible plugins and services.

MonsterInsights’ EU Compliance Addon

Once you install and activate the EU Compliance Addon for MonsterInsights, it automatically does the following:

  • Anonymize IP address
  • Disable UserID tracking
  • Disable dimensions for UserID and author tracking
  • Filter IP addresses on measurement protocol hits
  • Remove UserID from eCommerce hits

On top of that, MonsterInsights is now compatible with both CookieBot and the popular Cookie Notice plugin for WordPress.

If you’re using one of those two plugins, then MonsterInsights will automatically integrate and wait to track a user until consent is given.

While the settings page is available in the Tracking tab, everything works out of the box automatically, and there’s nothing to be configured.

EU Compliance Addon Screenshot

New Forms Report

We’ve also added a new Forms report with enhanced tracking for the WPForms plugin.

Our forms addon now integrates directly in the WPForms’ PHP hook to provide more accurate conversion tracking.

MonsterInsights Forms Report

If you have any questions, please free to get in touch using our contact form.

As always, thank you for your continued support. We look forward to bringing you even more useful features in the near future!

Syed and the MonsterInsights team

Note: This addon is designed to automate some of the settings change required to be in compliance with various EU laws however due to the dynamic nature of websites, no plugin can offer 100% legal compliance. Please consult a specialist internet law attorney to determine if you are in compliance with all applicable laws for your jurisdictions and your use cases.

* We are not lawyers and nothing on this website should be considered legal advice.


  1. Hi
    Absolutely brilliant. This GDPR is causing a huge stir both good and bad. This aspect I didn’t think of. Big G should take better care of us. Thank you for fixing this and so easy to just activate in my PRO version 🙂

    Keep up the good work and thanks a million

    1. Thanks Peter!
      Making analytics easy is our goal for our customers, and thanks for being a loyal MonsterInsights member 🙂


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