How to Track AdSense in Google Analytics to Optimize Your Revenue

Want to track the performance of your ads and optimize them for maximum revenue? MonsterInsights gives you a clear understanding of your AdSense data at a glance, so you can optimize them to earn more money. In this article, we’ll show you how to track AdSense in Google Analytics.

Note: Before getting started, you’ll need to already have Google AdSense set up on your site.

Why Should You Track Your Banner Ads?

Using AdSense is one of the easiest ways to make money online. But there’s always room to improve the way you display ads to boost your earnings.

Tracking the performance of your banner ads gives you lots of detailed insights of your ads. With MonsterInsights ads tracking, you can…

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  • Track click-through rates: You can see how many clicks each banner ad is receiving.
  • Identify the most effective placements: In order to maximize profit, you should place your ads where your visitors pay more attention to. Unless you track your ads’ performance, you can’t figure out the placements that attract more clicks.
  • Discover which ads your audiences are ignoring: Removing low performing ads can improve your audience’s engagement. In addition, it also helps you to improve the click-through rate of your other ads.

Tracking Your Ads in Google Analytics – a Step by Step Guide

Step 1: Link Your Google Analytics and AdSense Account

First, sign in to your Google Analytics account and select the website for which you’d like to link Analytics with AdSense.

click on google analytics view

Then click Admin.

click admin

Now click AdSense Linking in the property column.


On the AdSense Linking page, click + New AdSense Link.


Select the AdSense property that you want to link with your Analytics property. Then click Continue.

select an adsense property

Now select the Analytics views where you want to see your Adsense data. This is where you select the area where you want to Adsense to show the data in Google Analytics. You can select more than one Analytics view. Then click Enable Link and Done.

click enable link

Step 2: Install and Activate the Ads Addon

The first thing you need to do is to properly set up Google Analytics in WordPress using MonsterInsights.

To track your ads, you’ll have to install the MonsterInsights Ads addon. In order to access the addon, you must have the Plus license plan or higher.

Once you purchased the license, go to Insights » Addons and click Install under the MonsterInsights Ads addon.

install ads addon

Then you’ll have to click the Activate button to make sure the addon is active and ready to use.

activate ads addon

Step 3: Enable Google AdSense tracking

After installing the addon, you’ll need to integrate Analytics with your AdSense account.

Now you can select the checkbox to enable Google AdSense tracking by navigating to Insights » Settings » Tracking » Ads. Then click Save Changes.

enable adsense tracking

Without any further configuration, you can start tracking your AdSense ads’ performance in Google Analytics.

Maximizing Your AdSense Revenue

Once you get enough AdSense tracking data in Google Analytics, you can optimize your ads to boost your AdSense revenue. Below are a few ideas that might help you.

1. Test different ad placements

When testing with different placements, think like a user. Place your ads near the content that your site visitors are interested in. This way, you can boost clicks, in turn increasing your advertising revenue.

2. Try different ad styles

Your ads’ style and size can mean the difference between ads your visitors will notice and click, and ads they’ll skip right over. When choosing the right ad styles, your goal should be to make them more visible and decrease ad blindness.

3. Choose the right ad size

When it comes to choosing the ad size, the general rule of thumb is that wider ad sizes tend to outperform their taller counterparts because of their reader-friendliness. You can test with different ad sizes on your preferred ad locations, and choose the right size that performs the best.

That’s it!

We hope this guide gives you some insights on tracking advertising in Google Analytics.

If you’re looking for tips, you can refer to this guide on how to optimize your AdSense revenue.

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