How to Grant Access to Your Account and Share Google Analytics Reports

Want to share Google Analytics reports with other users? With Google Analytics, you can grant limited or complete access to your account as well as various Analytics reports. In this tutorial, we’ll show you two different ways to grant access to your Google Analytics account and share your reports with other users.

Method 1: Share Access to Your Google Analytics Account

Google Analytics allows you to share access at three levels:

  • Account: This grants access to all data in your account.
  • Property: This grants access to all data for one website.
  • View: This grants access to limited data from one website.

You should choose the minimum level needed for the information you want to share, so that the recipient doesn’t have too much access to your account. For example:

  • You may want to grant access to a particular website or full access to your colleagues in your organization. In that case, you can grant property level access and account level access respectively.
  • If you hired a PPC consultant and want to share only AdWords reports, you can grant view level access to your AdWords report.
  • If you’re a publisher and want to share only certain stats with your writers and advertisers, you could create a limited-access view and share it with them.

How to Grant Access to Your Account

First off, log into your Google Analytics account and select the right website in the Accounts page.

click on google analytics view

Now click Admin on the left taskbar.

click admin

You can find the User Management option in all the 3 columns: Account, Property and View. You can select User Management in any column based on the level of access you want to grant to other users.

user management admin

For the sake of this example, let’s select User Management in the Account column.

In the Add permissions for field, enter the email address of the user you want to grant access to.

share access analytics account

In the dropdown menu next to the field, you can find four different options: Manage Users, Edit, Collaborate and Read & Analyze. You may choose the appropriate field and then click Add.

Method 2: Share Custom Report

Custom report lets you build your own reports by choosing dimensions and metrics you define per your needs.

It also offers greater flexibility than your preconfigured reports because you can choose up to five dimensions in each report.

For example, if you want to get a customized Analytics report from your SEO clients, you can ask your clients to share a specific custom report with you. Rather than asking your clients to create a custom report from scratch, a link to the custom report template can be shared with them.

When it is clicked, they will be prompted to choose a profile in which to import the custom report along with instructions showing how to add it to the View that you shared with them.

How to Create a Custom Report Template

To share a custom report template, select the right website in your Analytics account. Navigate to Customization » Custom Reports. Click the Actions dropdown menu, and then click Share.

custom reports share

To share a template link, click Share template link and then click Share.

share template link

Now the link will be generated. You can share it with your client, so they can import the report to their profile and then use the custom report without having to create it from scratch.

copy URL to share template link

How to Share any Report Including Custom Report

To share a custom report with another user, click on any custom report by going to Customization » Custom Reports.

You can either export the custom report to different formats such as CSV, TSV, TSV for Excel, XLSX, Google Sheets, PDF or email the report to a specific user.

export custom report

We hope this article helped you learn how to share Google Analytics reports with other users.

If you’re looking for an easy way to show basic Google Analytics reports to logged in users of your site, you can install MonsterInsights on your site. MonsterInsights shows traffic stats from last 30 days at a glance on your WordPress dashboard.

Don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.


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