Most businesses running Google Ads campaigns have no idea which ads are actually driving sales. And if you’re running an online store, you’re probably spending way too much time digging through GA4 just to find basic information about your sales patterns and refund rates. We built MonsterInsights 10.0.0 to fix both of these problems. This […]
Google ranks websites partly based on how well they perform for real users. Core Web Vitals are the specific metrics Google uses to measure this. They track three aspects of user experience: how quickly your main content loads, how fast your site responds to interactions, and whether page elements shift around while loading. These aren’t […]
Your website visitors are leaving without converting. Your email open rates are declining. Your ads aren’t getting clicks. The problem? You’re sending the same generic message to everyone. I’ve seen this scenario play out countless times. Businesses invest heavily in content marketing, only to watch their efforts fall flat. Why? Because one-size-fits-all content doesn’t work […]
Here’s a scary thought: How much revenue are you missing because you have no idea which AI platforms are sending you traffic? If you checked your analytics right now, could you tell me how many visitors came from ChatGPT, Claude, Gemini, or Poe last month? More importantly, do you know which AI platforms are actually […]
Traditional advertising used to be a guessing game. You’d create an ad, pick where to place it, and hope for the best. But those days of throwing money at the wall and seeing what sticks are over. AI in advertising has completely changed that. Since AI, marketers can target the right people, create better content, […]
Leveraging AI in marketing analytics as a tool helps marketers uncover patterns, predict outcomes, and optimize campaigns with unprecedented speed and accuracy. If you’re not using AI to help you with your marketing data, you risk falling behind your competitors and missing out on massive growth opportunities for your business. In this comprehensive guide, I’ll […]
B2B SEO is the secret weapon that separates thriving companies from those struggling to find qualified leads. When decision-makers search for solutions to their business problems, a strategic SEO approach ensures your company appears at exactly the right moment. Most B2B companies leave thousands of qualified leads on the table by overlooking the power of […]
Have you seen a message come up in your Google Analytics, Google AdSense, or Google Ads account about needing to manage your consent settings for end users in the European Economic Area (EEA)? Are you wondering what it means and how you can be sure you’re compliant? In this article, I’ll talk about what the […]
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