Where to Find Custom Link Events in Google Analytics

Are you interested in finding the custom link events you’ve created with MonsterInsights?

MonsterInsights makes it easy to add custom link click events to Google Analytics.

But where can you find those custom link events in Google Analytics you’ve created with MonsterInsights? In this guide, we’ll show you how.

Prerequisite: You’ve created a custom link click event with MonsterInsights.

Do you need to create custom link events? These are just for important link clicks, but we’d not recommend applying them to all links since it would make it harder to find the important data. And remember, MonsterInsights already adds a lot of the most important custom link events to your site out-of-the-box. Here are some of the events MonsterInsights already automatically adds to Google Analytics.

Where can you find your custom link click events?

To start, let’s say you’ve created a custom event for your call-to-action links and gave it a custom event category of CTA.

If you have a GA4 property, read the GA4 instructions to learn how to find data on your custom events in GA4 reports.

If you have a UA property, skip to the steps for UA instructions below to learn where to find data on your custom events in UA reports.

Not sure what property type you have? Learn about the differences between UA vs GA4 properties.

Google Analytics 4

Step 1: You will find all of your events at analytics.google.com » Reports » Life cycle » Engagement » Events.

In the Events overview report, locate your custom event category in the list of events.

In our example, it is CTA.

Step 2: Once you’ve located your custom event, you can view columns of data such as Event count and Total users.

You can also add a custom parameter to view more information.

To do this, click on the the plus “+” icon next to the Event name and choose a parameter from the dropdown.

For example, if you open Page / screen and choose the custom parameter Landing Page, a new column will appear and you’ll see more information relating to your custom event.

Step 3: Or you can choose a custom parameter of Traffic source » Session source / medium to learn more about how effective your campaigns are.

You can also click into the CTA event to view a detailed overview report instead.

Other things to explore:

  • Try setting the custom parameter to Page / screen » Page Path and screen class.
  • Try selecting items under Custom (Event-scoped) to choose custom definitions that MonsterInsights automatically generates for your GA4 property
  • Try creating a custom report under Explorations » Free Form and experiment with displaying columns and rows of your data.

Universal Analytics

Step 1: All your Google Analytics events are visible at analytics.google.com under Behavior » Events » All Events.

Remember, there’s a lot more data than what is available at first glance.

Step 2: In the list of Event Categories, you’ll see your custom event category. Following our example, we’ll click on CTA.

Step 3: This will isolate that specific event on the Event Category for that event.

Step 4: You can set the Secondary dimension to display more granular information for this Event Category. Try setting it to Landing Page. Doing so will inform you of what landing page those visitors first arrived at when they landed at your site.

Step 5: Next, try Medium as the Secondary Dimension.

Step 6: Finally, Try setting the Secondary Dimension to Source / Medium. This will tell you which campaigns are the most effective at getting your visitors to your site.

Here are other some ways to begin digging into this data.

Things to Explore:

  • Try setting the Secondary Dimension to Page.
  • Try the other menu items under events (such as Event Action and Event Label.)
  • There are a lot more options to explore in the secondary dimension drop-down.

That’s it! Now you know how to find your custom link click events you’ve created with MonsterInsights!

Are you interested in creating goals in Google Analytics for some of these events? Then please see our blog post: How to Create a Goal in Google Analytics to Track Conversions.