How to Connect to Google Analytics

After you install MonsterInsights, you’ll need to connect your WordPress site to your Google Analytics account. MonsterInsights makes the process easy, with no coding required. In this guide, we’ll walk you through the process step by step.

Prerequisites

  1. You’ve installed MonsterInsights.
  2. You’ve created a Google Analytics property and remember which type of property you have: UA or GA4 (If you’re not sure, please view our guide: Google Analytics 4 versus Universal Analytics).

If you have a GA4 property, you can skip down to the GA4 instructions.

If you have a UA property, please read the next section.

Authenticate a Universal Analytics property with MonsterInsights

To get started, click on Insights » Settings in your WordPress dashboard menu.

Now you can click the Connect MonsterInsights button to start the process.

connect to monsterinsights wordpress dashboard

On the next screen that appears, select your profile.

sign into google account

Next, click the Allow button to give MonsterInsights access to your Google Analytics data.

click allow button

You’ll be given the option to choose the website profile you want to Authenticate with MonsterInsights.

choose your ua property

In the dropdown, find your website and then click Complete Connection.

Authenticate a Google Analytics 4 property with MonsterInsights

Just like setting up a Universal Analytics property, start by navigating to Insights » Settings found on the left-hand side of your WordPress dashboard.

Next, click on the blue button Connect MonsterInsights.

connect to monsterinsights wordpress dashboard

You will now be taken to a screen that will let you pick which Google Account you want to sign in with. Make sure to sign in to the account that you used to make your Google Analytics property.

sign into google account

Next, click the Allow button to give MonsterInsights access to your Google Analytics data.

click allow button

You’ll be given the option to choose the website profile you want to Authenticate with MonsterInsights.

choose your ga4 property

In the dropdown, find your website and then click Complete Connection.

That’s it! You’re all set.

It can take up to 24 hours for the MonsterInsights dashboard to display your data.

Once it does, you can go to Insights » Reports to see how your site is doing.

monsterinsights reports overview

That’s it! Now you know how to connect to Google Analytics with MonsterInsights. To take your sites of Google Analytics to the next level with MonsterInsights please see our guide: Getting Started with MonsterInsights: Guide and Checklist for Advanced Insights.