How to Find Enhanced Ecommerce Reports in Google Analytics

Do you have an eCommerce site? If you do, or you’re considering setting one up, Enhanced eCommerce reports in Google Analytics can give you critical information on how your eCommerce site is doing.

In this article, we will show you how to find Enhanced eCommerce Reports for your Universal Analytics (UA) or Google Analytics 4 (GA4) property.


This article presumes eCommerce has been set up on your website, and Enhanced eCommerce has been turned on for your Google Analytics view.

If you’re having any issues with your eCommerce tracking, the first thing to double check is the below requirements.

  1. Setup eCommerce Tracking For Your Online Store in Google Analytics
  2. Turn on Enhanced eCommerce in Google Analytics

If you have a GA4 property, read the GA4 instructions.

If you have a UA property, skip to the steps for UA instructions below.

Not sure what property type you have? Learn about the differences between UA vs GA4 properties.

Where to Find Your Enhanced eCommerce Reports (UA Only)

Step 1: Sign in to your Analytics account at

Step 2: Ensure you are in the correct view for your property.

Choose a Google Analytics account and view

Step 3: Navigate to Conversions » Ecommerce » Overview.

You’ll see enhanced eCommerce reports there, as well as critical reports like Product Performance or Sales Performance.

If you recently set up eCommerce tracking, you’ll need to wait for orders to be placed and completed before being able to view data in your reports.

Where to Find Your eCommerce Reports (GA4 Only)

Step 1: Sign in to your Analytics account at

Step 2: Select the correct GA4 property.

Google Analytics 4 Account Picker

Step 3: Go to Reports » Monetization » Ecommerce purchases.

That’s it!

If you’ve recently created a GA4 property and set up eCommerce tracking on your WordPress site, assuming orders are being placed, it can take between 24 to 48 hours before you see data in your reports.

Now you know how to find enhanced eCommerce Reports in Google Analytics. Are you ready to start tracking your forms conversions? Find out how in our article How to Get Started With the Forms Addon.