Forms Tracking With Thrive Leads and Thrive Architect

Want to make your forms tracking work with the Thrive Themes Thrive Leads Plugin and Thrive Architect? It’s easy using Thrive Architect’s built-in HTML editor.

The MonsterInsights Forms Addon allows for the automatic tracking of almost all forms, however, if your <form> does not have an id attribute, MonsterInsights will not track it.

In this doc, we’ll show you how to add an id to your Thrive Architect forms so that your forms tracking works as it should.

About The ID Attribute
The Thrive Leads forms, and Thrive Architect forms don’t have an id set by default on the <form> elements.

While not technically required for valid HTML it’s certainly a best practice to include an id on a form.

Each form id on the site will need to be unique to minimize any confusion in the analytics later.

For forms tracking to work, you’ll need to add an id element to each form you include that you want the form tracking on. It’s not too tricky, but you need to find the <form> tag in some code.

Step 1. Launch Thrive Editor after a form is on the page.

Step 2. Click Page Setup.

Step 2. Click Page Setup

Step 3. Click Settings.

Step 3. Click Settings

Step 4. Click Edit HTML.

Step 4. Click Edit HTML

Step 5. Find the <form> tag and add an id to the form.

Step 5. Find the Form Tag

Step 6. Add a unique id to the form.

In our example, we’ve added an id attribute of…


…to the form. 

We recommend that you be as specific or descriptive as needed, since this will make it easier to look up data when viewing reports later.

Step 6. Give the Form Tag an id to make Forms Tracking With Thrive Leads and Thrive Architect work

Note: Each form on the site will need to have a unique id or it’ll be confusing in analytics.

Now the Google Analytics forms events tracking will work and you will be able to view data in your reports.

How it looks in a UA property:

While at, go to Behavior » Events » Overview.

Forms Tracking with Thrive Leads and Thrive Architect Setup Correctly

How it looks in a GA4 property:

While at, go to Reports » Life cycle » Engagement » Events.

Not sure which Google Analytics property type you have? Read about the differences here: Google Analytics 4 Versus Universal Analytics

That’s it! Now you know how to get form tracking working for Thrive Architect and Thrive Leads forms and opt-ins!

Looking for a better contact form plugin? See our roundup of the best contact form plugins for WordPress.

Ever wondered how to create a goal in Google Analytics to track conversions? Then check out our guide here: How to Create a Goal in Google Analytics to Track Conversions.