How to Find the Source of Outbound Traffic in Google Analytics
Of your visitors who click your outbound links, where did they come from? This can be valuable information for site owners, especially if you’re making money from those clicks through affiliate links or ads.
If you know particular sources of traffic are getting you better results, then you’ll know where to focus your attention.
In this article, we’ll show you how to find the source of outbound traffic in Google Analytics.
Prerequisites for Finding the Source of Outbound Traffic:
- First, you’ll need to be sure MonsterInsights is set up. Here’s how to set up MonsterInsights tracking.
- Then, you’ll need to have outbound link tracking setup. Here’s how to set up outbound link tracking.
- If you’re using a site caching plugin, you’ll want to clear that. If you don’t see a clear cache button at the top of your site when you’re logged in, you likely don’t have one.
Step 1. Navigate to Google Analytics. There, you’ll go to Behavior » Events » Overview
Step 2. Next, click “outbound-link” and then set the Secondary Dimension to “Source.”
Step 3. Now you can see the source of all the outbound link traffic.
In the above example, you can see that out of all the outbound clicks most of them are coming from Google. The above example is just one way to track your results and your return on investment.
Now you know how to find the source of your visitors who click your outbound links!
Interested in learning how to setup affiliate link tracking with Google Analytics? Check out our article: How to Set Up Affiliate Link Tracking in WordPress.