How to Get Started With the Ads Addon

The MonsterInsights Ads Addon makes it easy to insert your Google Ads conversion ID into your WordPress site for you, as well as a conversion label for eCommerce tracking.

To access the addon, you must have the Plus license plan or higher. Before starting, you’ll also have to have the MonsterInsights plugin installed and authenticated with Google Analytics.

Installing the Ads Addon

First, go to Insights » Addons and click Install under the MonsterInsights Ads addon.

install ads addon

After the plugin is installed, the button will auto-activate. (If it doesn’t, go ahead and click the Activate button to make sure the addon is active and ready to use.)

If you have the Pro license plan or higher, and would like to also insert additional pixel tracking for Bing Ads and Meta Ads, please see our PPC Tracking addon instead.

Now you’ll need to integrate Analytics with your Google Ads account.

Universal Analytics Integration With Google Ads

Log into your Google Analytics account and select the website on which you’d like to link Analytics and Google Ads.

select google analytics account

Now click Admin on the left taskbar.

click admin

In the property column, click Google Ads linking.

select google ads linking

Now select the Google Ads account that you want to use by clicking the checkbox. Then click Continue.

select ads account

The last step is to enter your Link group title, set which views you want to use by toggling them to on, or just click on select all. Once that’s done, click on Link accounts. You will then be given some information that you can read through or just click on the Done button at the bottom.

link accounts ua

Google Analytics 4 Integration With Google Ads

Select which Google Analytics account you want to link your Google Ads to.

select ga4 property

Now click Admin (cogwheel) in the bottom left taskbar.

ga4 click on admin cogwheel

In the property column, click Google Ads linking.

select google ads linking ga4

Next click on the blue Link button in the top right.

click blue link button ga4

A new window will slide open and allow you to select your Google Ads accounts. Click on the button Choose Google Ads accounts.

choose google ads account ga4

Another new window will slide open showing you the Google Ads accounts you have access to. Click on the checkbox of the account(s) that you wish to link. Then click on the blue Confirm button.

click confirm ga4

Click on Next on the following two screens. Then you can confirm your Google Ads account linking by clicking on the blue Confirm button at the bottom.

click submit to finish ga4

Congrats! You’ve now linked your Google Ads account to your GA4 account.

Enable Google Ads Tracking Inside MonsterInsights

Now navigate to Insights » Settings » Conversions » Ads Tracking.

Here you will need to add your Conversion ID and Conversion Label.

Need help locating your conversion ID and conversion label? Follow our guide for step by step instructions: How to Use Google Analytics for Google Ads Conversion Tracking.

Note: The MonsterInsights eCommerce Addon needs to be enabled to insert a conversion label.

That’s it! No further configuration is required.