How to Set Up User Tracking in Google Analytics

Want your stats to identify logged-in users by their WordPress user IDs? It’s easy with MonsterInsights. In this guide, we’ll show you how to enable user tracking in MonsterInsights and in Google Analytics, so you can start tracking individual logged-in users.

Before starting, you’ll need to have MonsterInsights Premium installed (User-ID tracking comes with all paid plans of MonsterInsights) and your Google Analytics account connected.

Step 1: Enable User Tracking in MonsterInsights

The first step is quite easy. First, you’ll need to navigate to Insights » Settings in your WordPress dashboard. Then, click on the Tracking tab at the top of the page, and then click Demographics in the menu on the left.

From here, you can check the Enable User ID tracking checkbox. Don’t forget to click the Save Changes button at the bottom of the page.

enable user tracking in monsterinsights

Step 2: Enable User Tracking in Google Analytics

After enabling user tracking on the Demographics tab of the Tracking section of the MonsterInsights settings, you will need to enable this feature and create a new UserID view in Google Analytics in order to make use of this feature.

You’ll need to log in to your Google Analytics account and select the website you’d like to enable user tracking for.

click on google analytics view

Then, click Admin.

click admin

Now click the Tracking Info link in the center column to expand the submenu, and click the User-ID link that appears below.

click User-ID in the middle column

On the next page, you’ll have to click the Off switch to On and click the Next Step button to agree to the User-ID policy.

agree to the user id policy

In step 2, you don’t need to do anything but click Next Step again.

click next step to continue

In step 3, just click the Create button to create the UserID view.

click the create button

Next, you will be taken to this screen where you will have to enter a Reporting View Name (we recommend including UserID in the name so it’s easy to remember which view has UserID tracking enabled).

enter a name

Finally, you can scroll down and click the Create View button.

click create view

You’ll see a brief success message. Then, click the Google Analytics logo at the top of the page.

analytics-logo

You can now access your new User-ID view.

user id

Then, just click on Audience » User Explorer in the left menu to see your user data. You’ll see that each user is now listed by their user ID in WordPress.

user explorer overview

You can click on the User ID to see more detailed info on each user.

user id report

Wondering how to tell which WordPress user belongs to which ID? To find out, just go to your WordPress dashboard and click on Users » All Users.

Then, hover your cursor over the user you want to find the ID for. You’ll see a URL appear in the bottom of your browser. In the middle of the URL, it will say “user_id=”. The number after that is the user’s ID number.

hover to see user ID

You can click the Edit link under the username to make sure. You’ll see the user ID in the web address on the edit page.

find user ID in the URL

That’s it! Now you can track each WordPress user who has an account on your site.

Want to track even more data? Check out our guide on how to get started with the MonsterInsights eCommerce addon.