Can I use MonsterInsights with Google Tag Manager?

You might have been wondering if you can use MonsterInsights alongside Google Tag Manager (GTM). Well, we’ve got some great news for you! You can combine the forces of MonsterInsights and Google Tag Manager (GTM) to supercharge your website analytics. Let’s explore how these two tools work together and what you need to know to make the most of them.

Here’s an essential tip to remember when using MonsterInsights and GTM together. When you create events or tags within the GTM container, make sure to avoid including any pageview triggers. Why? Because MonsterInsights already handles the pageview tracking for you.

red arrow pointing to option to remove pageview trigger from tag

Including pageview triggers within the GTM container can lead to duplicated data, which might skew your analytics. To keep things running smoothly and avoid any confusion, leave the pageview tracking to MonsterInsights.

Combining MonsterInsights with Google Tag Manager (GTM) can help, it comes to understanding your website’s performance and user interactions. MonsterInsights brings the power of Google Analytics to your WordPress site, while GTM offers you the ability to create very specific custom events for your website, that work in addition to MonsterInsights’ already expansive list of events.

Remember, as you use GTM, steer clear of pageview triggers within the GTM container, and let MonsterInsights handle that aspect for you. With these tools working in harmony, you’ll gain valuable insights that can guide your decision-making and help you optimize your website for success.