How to Set Up Google Ads Conversion Tracking with WooCommerce with a Plugin

Do you need to set up Google Ads conversion tracking for WooCommerce? MonsterInsights easily sets up your eCommerce Analytics tracking for WooCommerce, and also makes setting up your Google Ads conversion tracking a breeze! Follow this guide to learn more.


  1. You’ve already set up a Google Ads account.
  2. MonsterInsights Pro is installed and connected to Google Analytics.
  3. eCommerce tracking is enabled.
  4. The Ads Addon or PPC Tracking Addon is installed and activated.
  5. Finally, you’ve connected your Google Analytics account to your Google Ads account.

Now That You’ve Completed the Prerequisites, We’ll Show You How to Set Up Google Ads Conversion Tracking with WooCommerce.

Step 1: Navigate to and login to your account.

Step 2: Click Tools » Conversions (under the Measurement menu item).

Step 3: Click the “+” (plus symbol to add a new conversion to Google Ads.)

Step 4: Click Website under the add a conversion menu

Step 5: Set the Conversion name to something obvious.

Step 6: Set the Category to Purchase/Sale.

Step 7: Set the Value to Don’t use a value.

Step 8: Set the Count to Every

Step 9: Click Create and Continue.

Step 10: On the next page click Install the Tag Yourself.

Step 11: To easily view your Conversion ID and Conversion Label, click on the Use Google Tag Manager tab.

Step 12: Make note of the Conversion ID and Conversion Label for your conversion action.

Note: MonsterInsights only supports the Conversion ID format of AW-123456789 at this time.

So if you have a Conversion ID that’s only numbers such as 123456789, when inserting this into MonsterInsights, please preface the number with AW-.

Step 13: Now that you have your Conversion ID and Conversion Label, log into your WordPress site and navigate to Insights » Settings » Conversions » Ads Tracking.

Here you will add your Conversion ID and Conversion Label.

If you would like to also insert additional pixel tracking for Bing Ads and Meta Ads, please activate the PPC Tracking addon instead of the Ads addon.

Step 14: Save your settings.

That’s it! Now you know how to set up Google Ads conversion tracking for WooCommerce. Are you interested in learning how to link Google Analytics with Google Ads Reports? Please see our Step by Step Guide.