How to Create a New View in Google Analytics

Looking to add a new view in Google Analytics? With Google Analytics, you can have up to add up to 25 views to a single property. In this article, we’ll show you how to add a view to one of your website properties in Google Analytics.

Google Analytics 4 does not have a view setting. This document is only for Universal Analytics properties.

What is a view in Google Analytics?

A reporting view is a place in an Analytics account where you can view reports and analysis tools.

Google Analytics automatically creates an unfiltered view for each property in your Google Analytics account. But you can setup up to 25 views on a single property.

Any data sent to a Google Analytics property automatically appear in all views associated with that property. (Excluding data removed with filters.)

Why Create Another View in Google Analytics?

The following are some common reasons why you’d need to create multiple views for a website:

  • You need to add a filter of any kind. You should always maintain an unfiltered view in case an error is made when creating the filters. Filters are destructive, and the data is unrecoverable. So keeping an unfiltered view will serve as insurance that you still are able to see the data in case of an accident.
  • You need to add a filter to remove referral spam. (How to Block WordPress Referrer Spam in Google Analytics)
  • You need to create a User-ID View for seeing users logged into your membership site. If this is your goal, then please instead follow our guide: How to Set Up User Tracking in Google Analytics.
  • You need to add a filter to only view traffic from a subdomain such as or
  • You need to add a filter to only view traffic from a directory such as or

Understanding Properties, Accounts, and Views in Google Analytics

Your Analytics profile for your websites consists of 3 different components: accounts, properties, and views.

  • Account: You need to have at least 1 account to access the analytics report.
  • Property: A property can be a website or a mobile app that you’d like to track in Google Analytics. For usage with MonsterInsights, each property (associated with a unique UA code) will be associated with a website.
  • View: A view is the access point for your reports. For example, within a property you can have different views for viewing all the data for, viewing only a specific subdomain, like or viewing only logged-in User-ID traffic. For complete instructions, please see our guide: How to Set Up WordPress User Activity Tracking in 3 Easy Steps.

If you are looking to add create a new view in Google Analytics, you’ll need to already have set up a Property for that site. If you haven’t done that yet, please see our guide: How to Add a Property in Google Analytics.

Now let’s take a look at how to add a new view in Google Analytics.

How to Add a New View in Google Analytics

Prerequisites: You have already created a property for your website. If you haven’t yet created a property for your site, please see our guide: How to Add a Property in Google Analytics.

Step 1: Navigate to

Step 2: Navigate to the Property for your site and select a view.

Google Analytics Property Selection

Step 3: Navigate to the Settings area for that Property.

Google Analytics Admin button

Step 4: Click to create a new View.

Click create view

Step 5: Complete the relevant information including a descriptive name for this view and the correct time zone.

Click Create View

Step 6: Click “Create View.”

That’s it! You’ve now created a new view for your Google Analytics Property. With your new view, you can now Block Referrer Spam Google Analytics or add filters safely (so long as you’re sure to always maintain your existing unfiltered view of your data as well.)