How to Get Started With the Facebook Instant Articles Addon

Want to get more accurate data about your visitors to your Facebook Instant Articles enabled pages? It’s easy with the MonsterInsights Facebook Instant Articles Addon. You must use the Instant Articles for WP plugin by Automattic for it to work. In this guide, we’ll explain how to install and activate the Facebook Instant Articles addon.

What is Facebook Instant Articles?

Facebook Instant Articles is a Facebook project that allows publishers to distribute fast, interactive stories on Facebook. To deliver content almost instantly to your visitors, Instant Articles loads a stripped-down version of your site and are preloaded in the Facebook mobile app.

According to Facebook, Instant Articles enabled pages are 10 times faster than standard mobile web articles and readers are less likely to abandon your articles before they load.

A few features of the Facebook Instant Articles addon are:

  • Track titles accurately: Instant Articles messes with the title of the page. In Google Analytics, it is typically shown as not set. Our addon fixes this issue and accurately track the title in Google Analytics.
  • Supports other MonsterInsights features: In your Instant Articles, you can also track the performance of your ads, outbound clicks and also supports other MonsterInsights features.

To access the addon, you must have the Plus license plan or higher.

You’ll also need to have Automattic’s FB Instant Articles plugin installed and activated, and you must be running WordPress version 4.6 or newer.

How to Install the Facebook Instant Articles Addon

First, go to Insights » Addons and click Install under the MonsterInsights Facebook Instant Articles addon.

install facebook instant articles addon

After the plugin is installed, the button will change to say Activate. Go ahead and click the Activate button to make sure the addon is active and ready to use.

activate facebook instant articles addon

Congrats!

You’ve successfully installed the Facebook Instant Articles addon. No further configuration is required.

You can now accurately track your Facebook Instant Articles in Google Analytics.

You might also want to check out how to enable AMP tracking with MonsterInsights.