How to Enable Demographics and Interests Reports in Google Analytics

Do you want to find out information about the age, gender, and interests of your users? With Google Analytics Demographics and Interests, it’s easy to set this up. In this guide, we’ll walk you through how to enable Demographics and Interests reports in your Google Analytics account.

Step 1: Log In to Google Analytics

First, you’ll need to log in to your Google Analytics account. Then, click on the site you would like to enable Demographics and Interests for.

click on google analytics view

This will bring you to the Reporting tab of your account.

Step 2: Enable Demographics and Interest Reporting

Next, click on Audience » Demographics » Overview from the menu on the left side of the page. From here, you can click the blue Enable button.

enable demographics and interests reporting

You should see a success message.

demographics and interest reporting success

That’s it! It may take a day or so before Google Analytics can give you all your demographics and interests data.