Customize Google Analytics for Better Performance

Tweak advanced Google Analytics settings for busy or complex websites, no coding needed.

Get MonsterInsights Now
  • WordPress
    rating 2267 Reviews
  • image description
    14 Day Money Back Guarantee
  • wp-beginner
    wpbeginner VERIFIED
    image description

Locally host gtag.js

Host the Google Analytics script on your own domain. This has several key benefits, such as faster page loading, increased web vital scores, and the ability to bypass ad blockers to improve tracking accuracy. Best of all, MonsterInsights will automatically update the latest version of the script and push it to your website, so your site will always have the latest new features from Google Analytics.

Customize Google Analytics Sample Rates

If your site is particularly popular or busy, you might need to throttle how many hits you are sending to Universal Analytics Properties in Google Analytics. MonsterInsights make it easy to change your overall sample rate and customize your site speed sample rates, with no coding needed.

"This Google Analytics plugin is a must-have for any new and fresh WordPress install. It provides easy to view analytics right on the spot. Best part of all, its easy to setup."


"We are a WordPress website agency, and this has really helped us up our game for managing clients websites and producing our reports at the end of the month!"


"I sent them a question and within two hours I had my answer! I just couldn’t believe how much research Jay did just to help me out with my question. I would give them 10 stars if I could. I am impressed."


MonsterInsights is the #1 WordPress Analytics Plugin

See why over 3,000,000+ websites use MonsterInsights

  • WP Analytics Dashboard

    Easily see the stats and reports that matter right inside your WordPress dashboard.

  • EU Compliance (GDPR)

    Assist with Google Analytics compliance for GDPR and other privacy regulations like CCPA, PIPEDA and PECR.

  • 1-Click eCommerce

    Instantly gain detailed store performance with WooCommerce, Easy Digital Downloads, MemberPress and more.

  • Page Level Analytics

    Analyze every page on your website so that you can optimize your user experience.

  • Powerful Tracking

    Unleash the full power of Google Analytics by tracking user engagement and activity.

  • Custom Dimensions

    View your data in a whole new way by tracking users, authors, SEO keywords, and much more.

  • Performance & Optimization

    Monitor Web Vitals and automatically configure Google Analytics for optimal site performance.

Frequently Asked Questions

Why would I need to change or adjust Google Analytics sample rate?

If your website is popular, you might run out of daily hits to Google Analytics on Universal Analytics (v3) properties. Adjusting your sample rate can help ensure tracking works throughout the day to provide accurate sampling and reporting.

Does MonsterInsights Performance work with Google Analytics 4?

Yes, the MonsterInsights Performance addon works with both Universal Analytics (UA/v3) and Google Analytics 4 (App + Web).

MonsterInsights is the Easiest and Most Powerful Analytics Plugin For WordPress

Get MonsterInsights Now